Analysis of the reasons for the decline of keywords in website optimization

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As a site optimizer, the rise and fall of the key words directly related to the customer's recognition of us and site optimization of the site to optimize the determination of faith, of course, the site optimization process, the word of the rise and fall is bound to be a phenomenon, but, when the pivot word is floating on a large scale, on the one hand, the search engine has been changed, On the other hand is the site itself has been a problem, the following, on the author of the optimization process in the drop of the key words to be resolved:

A, the page is included in the decline

The fall of the Web page will result in the decline of the hub word.

1. Revision

Website optimization process, we are taboo revision, the revision is often caused by the loss of data, if 404 pages do not properly, but also produce a large number of dead chain, which will cause the search engine to the original has been included in the page to make a short time to retain, the new page will not be released immediately, Because the search engine is unable to determine the Web server itself is the cause of the failure is still the reason for the site revision, at this time, the search engine crawling, will release a small number of pages, which caused the reduction included.

2, server failure

According to the author optimization experience, if the server failure is 7 days without a solution, the hub Word will cause a decline or even disappear phenomenon, this need more case support.

3, the Trojan

After the Trojan, will not immediately cause the decline of the hub word, on the contrary, will cause the word in a short period of time the rapid promotion, for the following reasons:

Search engine spiders will be included in the crawling site of those with Trojan pages, this will result in a large number of sites included in the page, at this time, the key word ranking will be promoted; when the site optimizer found the Trojan, it will clear the Trojan, after the removal of the Trojan, the original search engine included in the virus page will be invalidated, when the search engine again updated, will result in the reduction of the site included, at the moment, the word will fall.

Two. The fall of the outer chain

1. Links

Whether it's a friendship link, is still to buy links to the site optimizer is not difficult to find, the beginning of the link, the ranking is good, slowly, the rankings will be dropped, this is because the link to the site has increased the number of links to the site, and the ranking of their own site links continue to develop behind, therefore, Their own hub words from the other site to get the weight is getting smaller, so caused the decline of the hub word, so, in the time to remind buy a link friend, we can buy the location of the other site, so that the hub will not be due to the increase of the other links caused by the floating hub word.

2, the reduction of the chain

The reduction of the chain will cause the decline of the pivot word, this is what we often say to do high-quality links, the so-called high-quality links, it is worth, regardless of the search engine how to update, will not cause in the update, a large number of released before the page, which is why the quality of soft paper than the forum signature of the quality of a lot, Take A5 as an example, in A5 send a link to the soft text is indexed by the search engine, and in the A5 Forum 20 forum posts signed after the post is included, when the search engine again updated, very significant, soft wen will not disappear, and with 20 forum signed posts left.

In the process of website optimization, the decline of the hub word is not terrible, terrible is, when the pivot word drops, we do not know how the hub word is falling, the site optimizer to believe: all the site Optimization master is not to do all the cases are very successful, but from a large number of failed cases continue to sum up lessons, The success of many cases, as Chushda said, he failed a lot of cases, but did not send out. This article is published by 168 net earning forum www.wz168.org.