Analysis of the reasons for the instability of website keyword rankings

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Most of our friends who make websites know that our site's keywords in the search engine rankings will be changed, there is no never change the possibility, some friends say, these are normal Ah, is normal, but sometimes it is not normal, especially those hot keywords, basically every day every hour is changing, And some stationmaster already noticed these, and began to study, and some stationmaster didn't notice these.

Most of the traffic on the site comes from search engines, unless your station is very good, such as Baidu, people do not need search engines, such as qq,163, and so on, these stations are familiar with the site, more than the search engine, so say, in you have not put the station to do that level, Or rely on search engines to get traffic, the topic removed far, go to the point, the key word change, on the rise and fall of two kinds of possibility, there is no third possibility, even in the stable rankings, will eventually change. The root cause of the rise or fall of the site rankings is the weight of the promotion or decline, or the site included less, search engine algorithm changes and so on.

And if we're in this situation, need to carefully track this change, to study it, and according to my days of research, found that my site ranking, and sometimes ranked in 1 or 2, sometimes directly to the second page, after a few days, there is a new back to the original position, of course, My site all about ranking factors have not changed, or even, search results in the site is not too much change, as if the search engine to play their own temper, a will give you the high, a will give you the low.

So what causes the search engine will do so, we do not know, can only assume that I assume that there are two possible, one is the search engine for human interference, the other is the problem of Baidu database. We first say that the first hypothesis, if the search engine man-made interference, then to his own what good, is not want to search results on the stability of the rankings, want to keep the mystery of the search, let us these SEO personnel mistakenly think that the search engine algorithm has mobility? Or is that what the search engine has always done? I don't think that's a big possibility. And the second possibility is very big, search engine storage data server so many, if say, often change server (server is need to maintain), then I think each server, store our website data should be different, for example, just removed from the server, Is definitely the latest data on our website, and the new data is certainly not the same as the data changed, so that the weight of the fall, so the cycle, the site's ranking fluctuation.

The second one is my guess. So, no I am not sure of these two possibilities, of course, there is a third or a fourth possibility, but no matter what kind of possibility, we do not have any way, I just need to do is to improve the quality of the site, weight, etc., even if the search engine how to change, Your rankings will not change too much (not in the case of cheating).

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