Analysis of the role of news marketing in Network marketing

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Two days ago to see a news, Deputy Secretary to participate in two meals a day excessive drinking home fell to death, is very surprised, before know is probably all men drink excessive death, do not want to have such a fierce woman, really should Zhao Benshan's sentence: The world is too crazy,.......。 I saved the next half of the sentence in a gesture of mourning. With astonishment, the author looked at the matter in detail, the network about the news a lot, do not elaborate. In this process, the author is concerned about a word: Grain night. To make a statement, I'm not a corporate writer. I just see a familiar brand that feels curious and everyone knows what that brand is. So I dragged the grain night into the Baidu, the following results:

I believe there will be a lot of people like me, see this shanzhai brand, involuntarily dragged in to see. imperceptibly, let everybody know this brand, input is a bit shanzhai. I believe that this news is not just news, has its other purpose and value. Although this wine has a tragedy, but its propaganda role can not be belittled, at least in this online world, we all know that there is such a number, is to do drinks, and five what night a little bit. This is news marketing, which is worth far more than other types of soft text.

Above just I am in the network marketing hobby, do a little extension and conjecture, not for anyone, any product. Below talk about the concept of news marketing and the important role in product promotion.

The concept of news marketing

News marketing refers to the enterprise to make "hot news" to attract the attention and interest of the media and the public by making use of events with news value, or planning and organizing various forms of activities on the premise of real and not harming the public interest, in order to raise the awareness of the society, To create a good image of the enterprise and ultimately promote the sale of products or services.

The important role of news marketing

(1) Timeliness

It is clear that news travels fastest. Because of the existence of the Internet, the news that occurs in any corner of the world can be spread to the whole world in the first time. Think about it, if there is a brand information, then the brand is not a red. Brother Sharp, Feng sister are living examples, although they are not brands, but enough to prove the fast and powerful network.

(2) Integrity

As we all know, the pure advertising few people to see, including the site side of the GG big ads, although almost all beautiful, but the real point of how many people. And news is not the same, it fully records the whole thing, including the beginning of development results. Although it may be advertised in the middle, you still want to read it. We all know that 2010 Spring Festival Gala, added so many ads, we still appreciate it, although the old Zhao's sketch ads most, but its wonderful still be remembered, and more remember a few brands.

(3) has the crisis public relations characteristic

Many companies in the aftermath of the crisis, is always the first time to start news dissemination, with good news to cover up the past misdeeds. Although we will temporarily remember the enterprise error, but the positive news more, we will slowly forgive and appreciate the enterprise or the brand. This is the charm of news marketing.

(4) High cost performance

Compared with advertising, news dissemination has a high cost-performance advantage, which is why some big brands rarely advertise and like to hype news reasons. We all know the former Accord women incident, as well as the recent emergence of Sister Feng, and so on, why do many TV stations to please sister Feng to record the show, Sister Feng is outstanding? It's all about the radio or the website just to make a cheaper ad.

(5) two times propagation characteristics

The reason that the network news travels fast is because of its two times propagation characteristic. A burst out, other quickly reproduced replication, snowball the same, making the news rapidly spread. There seems to be no pure advertising that can spread so fast.

The above humble opinion, for reference only.

The author Jiangnan Yan, the establishment of the guide starting point (www.jz39.com), reproduced please indicate the author and source. Thank you!