Analysis of the role of web information architecture in the collection and flow

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Interpretation: Several important components of the information Architecture System: Organization system, labeling system, navigation system, search system, metadata, thesaurus and indefinite thesaurus.

For small and medium sites, the inclusion of traffic has always been a big problem, when people blindly in the narrative of the original, do you care about your website information architecture? I want to say is, if you do not have the weight of the station, even if the original is not good rankings, may also temporarily not be included. Technology source Practice, this is your best rebuttal proof. I will analyze the information from the framework of the site included with the flow of the relationship.

Target site: Small station information and download, 10 months of history, the recent three months every day to collect dozens of articles of information. All stations are updated at around 100. Included has been wandering in the 3K, received deleted or not accept.

Website structure: Similar to the popular website, several columns, below classification. Home some of the latest information, list, content page to the right of the latest 10 information, up to 10 information. Default CMS structure.

First look at the site has made changes to the performance:

Baidu Google's collection of performance

The traffic performance of the website

See the picture, you should know the performance of the site. Included hundreds of per day increase (included ratio: 80%), the flow of steady increase.

Now I say my website changes:

1, add a-Z search category list (also can have other vertical classification, see you stand still), why to add a-Z index, Pollux said, a-Z index mode, belonging to the information architecture of the "precision organization", the accuracy of the organization is your network backbone, and your Web page will be a node, The concatenation of your nodes will be your inner chain.

2, the relevance of the site content. Personally feel that this is a very important information to capture the release mechanism, it was previously suspected, as long as the information to ensure that the relevance of the call is large, the probability of fetching is much larger, the experiment also proved this, the use of the title, aggregated content of the relevance of the article, to protect the steady rise Here can be said, relevance can increase the commonality of each node, and highlight the reliability of the article, that is, the weight of the whole net. (Individual guess, Baidu know weight more is the weight of correlation gathers.) )

3. Ultra-strong precision anchor text. There are similar methods of warfare, but not the whole title, but the precise anchor text of special keywords in the site's practical place. There are good posters, time nets and so on. We can refer to the following. For the station anchor text weight problem, I did an experiment, a column page, do a 4K index of the long tail, no chain, all rely on the chain, 10 days on the home page. It's best to get to the top three. Here to say, grasp a degree, previously was Google K home (too Much guide home, Baidu is not so sensitive).

4, subdivision classification, improve the navigation system. Navigation follows the ladder nature, guaranteeing your weight to pass. Now many personal webmaster navigation is the same, such is not desirable.

5. Home Page Guide. If you analyze spiders more, you will find that Baidu is always in the crawl site home, the weight is not high, the spider's crawl depth is problematic (especially in your collection, a minute to update a few decades dozens). So we need appropriate guidance, we all know that my station is collected, the content did not do any processing, a minute collection released. In order to increase the inner page of the guide entrance, in the first page breakdown classification list, in depth will be reduced a lot. Some people would say a classic connection mode: Home-List-content page. The theory is correct in the aggregation of weights, but in an intricate web it is not as simple as we think. The weight of the judge has his mechanism, not hundred balanced transmission. We are only a guide here, because the home page is updated every day.

6, the correlation connection weight transmission, is in the experiment.

7. The browsing depth of the page, the test.

Pay attention to your website information architecture, build on the website information architecture of the SEO, will be a large web site development basis. The foundation of the fight, only to reap. Conjecture, experiment, conclusion. The successful trilogy of the website.

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