Analysis of the second-quarter rankings and development situation of domestic video websites

Eric recently released a two-quarter domestic video site comprehensive rankings and development situation analysis. Top three ranked Youku, Tudou and Thunder look. as one of the most competitive and potential areas in the industry, online video has been heavily built by many vendors.

Video site Ranking TOP10

The entire two quarter, the domestic online video industry overall market size of 1.48 billion yuan, the chain up 48.6%. Advertising market size of 1.03 billion yuan, the chain Rose 57.1%, up 119.9% year-on-year. Advertising revenue close to the overall market size of 70%, continue to maintain the video industry revenue pillar status. Integrated video website value is further recognized, market share rose to 65.8%.

Video website Advertising market scale steadily improve

Although the same as the top three, but between Youku and potatoes in the daily coverage of the number of people have opened a grade, and the Thunder to see also did not reach 10 million times and the difference between cool potatoes is very big. However, the analysis that Youku and potatoes is a short video sharing of the main video site, its characteristics doomed to the huge number of users, in the short term other sites difficult to surmount. And in the back of the Thunder look and odd art focus on the construction of high-definition quality, can have such a large user group to explain the user's need to improve the video experience.

Comprehensive video Website advertising value gained recognition

This is not only, as the speed of the domestic network and improve the user's taste, for high-definition content online watching and on demand will become more and more popular. HD quality of user focus on the promotion of a strong impetus, so the future video quality will be the ranking of video sites have an important impact.

Ads still for video website pillar Revenue

The entire video industry will have a full revenue boost as the advertising market recovers, with overall revenue expected to grow by 50% in the third quarter, he predicts. At the same time, the unique advantages of each video site is also becoming clearer, establishing their own industry status. With the new round of financing and the second half of the competition, the site rankings will be a new change.