Analysis of the similarities and differences between group buying network and lbs

From 2010 to early 2011, group buying and lbs can be said to be the hottest word in the domestic Internet. A large number of group buying sites and a large number of lbs sites such as springing up on the stage, it is simply "disorderly flower gradually want attractive eye", as an ordinary user, even do not know which group buy network or a lbs as their main position, Account Control said the pressure is very big ah. This article will be on the group buying and lbs business model of the similarities and differences to talk about their own views.

I personally think that an internet company want to continue to make a profit, the breadth and depth of the offline business is critical, many appear to be pure network companies, in fact, there is a strong offline business sales team to support. For example, Google each country in every city almost have his company or various agencies to sell his AdWords keyword ads, and then Alibaba Group, the main business from the Alibaba International station, each city has a large number of sales staff, and then similar to Sina, NetEase, Sohu, Tencent such a portal site, each region also has its own advertising sales team and personnel to negotiate the task of finding business opportunities to cooperate. So group Buy network and lbs is exactly the same, want to survive for a long time, the way out only one, is to continue to tap customers, negotiation and cooperation to business win.

That group buy net and lbs website have what to connect in the business place? Below I sum up a few:

1, group buying network and lbs site are a new form of network, the market has not stabilized, we have opportunities. Seemingly at the beginning of any market is a fragmented, until the market mature into the oligarch market, only two or three of the largest companies to compete, other small companies either die or only survive in a very small market. For example, the PC industry, the main CPU left Intel and AMD, graphics cards are basically nvidia and ATI (AMD), even the motherboard chipset is INTEL,AMD and Nvidia three. And the site, the domestic out of Baidu is basically Google. The global scope is Google and Bing, and then the domestic micro-blog, the next estimate of the rest of Sina and Tencent have a comparative advantage, and so on. But now the domestic group buying network and lbs site a large pile, indicating that the market is not mature, but also experience a reshuffle process, so we all have the opportunity.

2, group buying network and LBS are a social network to promote media platform. This is the group buying network and lbs natural profit method. Although the surface is different, such as group buying network is to sell one or several commodities each day, and lbs is now mainly through the casing and according to the case to get a discount for a product and so on. But essentially, both are promotional media for a social network, this is the key, the first positioning is very important, is not a simple shopping site or the site to provide coupons, but a media, more straightforward is a network advertising platform, you can through such a website to promote the company or products and a variety of promotional information. Of course, this is related to each group purchase network or LBS site's own market propulsion capability.

3, group buying network and lbs to carry out business of the main customer base are merchants. This is because the group buying network and LBS are based on location to develop the business, although there will be some national products or services, but most are localized products/services, so the local merchants are these group buying network and LBS focus on customer resources. If a group buying network or lbs want to gain a foothold in the country or take the top, we must be able to quickly in a nationwide batch of high-quality business team. This aspect of group buying network in the forefront, lbs is still mainly technology-oriented, business-oriented nature is not so deep, or limited to a few first-tier cities. This not only requires huge capital investment, but also a challenge to the ability of the business team to build.

To say a joke, Alibaba's sales team collectively pulled to these companies estimated to be quite lethal, haha, although I to Alibaba's sales staff is not so that what, hum, but still very strong.

What is the difference between the group buying net and the LBS website at this stage?

1, group purchase network business direction more clear. The current group buying network has formed a daily or several preferential operating mode of goods, as a group buying site, only need to contact different merchants every day, and then let these merchants to provide preferential products and services signed a good contract on the line is the business is very simple and pure, is to dig according to the merchant. At the same time group buy the user's goal is also relatively strong, is to obtain a variety of concessions, or to buy things. and the LBS site is still basically through the casing to obtain medals to improve user enthusiasm. For example, get points through the casing, and then through the points for in-kind concessions or virtual concessions, of course, some lbs site has been with a lot of business cooperation, the introduction of discounts and promotions and other activities, but compared with group buying network, is not sharp enough.

2, group buying network and LBS promotion mode is slightly different. Although I said that both are a social network to promote the media, but in this regard, the group will show more direct. For example, what products every day, how many people buy these things are very intuitive. Not only on the site users have a great temptation and impact, at the same time to the cooperative merchants and potential merchants also easily come up with data, the form is a day or several, the model is very simple. and lbs site because the business direction is not so clear, so as the media or as the characteristics of the advertising performance is not as obvious as the group buying network, to contact the merchant is in a kind of way to promote it, there seems to be no a very complete model and process can go, but this also shows more flexibility, there are more imagination space.

3, Group Buy network and LBS target customer base difference. Because the business of group buying network is clearer, it is easy to distinguish which is the target customer and which is not the target customer. For example, the current group buying network is mainly concentrated in the local catering and entertainment industry, and then some services, plus some preferential products. After a period of operation, it is clear that the goods are easy to sell and which are less popular. and lbs is different, because the first to be based on geographical sharing, in theory, all businesses are targeted customers, this is only theoretically, if in reality to distinguish between effective target customers is more difficult. or identify the target customers how to clarify what lbs means to him? Is it going to get him a lot of exposure, or will it directly promote product sales or increase repeat customers? The current case of lbs success seems to be more concentrated in some well-known brands, that if it is a local business? If the same business can be organized to organize group buying has the choice of lbs, which method for his help the most difference is what?

4, LBS has the advantage of mobile clients. Today's LBS website basically has the launch of each mobile phone/mobile device dedicated client. These clients can not only be casing and so on activities, if these clients can develop a mobile phone payment module, no matter go to that merchant, as long as the client payment module to pay, is not very convenient, for users, no longer call 10086, As long as a certain lbs client to a place to eat or consumption can get a discount, why, if this lbs site to the merchant coverage is large enough, at the same time with the merchant and have a better partitioning mode, the market is still quite a reverie space.