Analysis of the status of search engine marketing in Enterprise website

The University of New York and the University of Leicester began offering SEO courses in 2007. 2008, Google has a SEO company, Baidu CEO Robin Li in the "China New Economic Summit Forum" said: A few years later, each Chinese company's market department will have a SEM department (search engine marketing department).

"Search engines are becoming a bridge to the spiritual age, and in all Internet applications, only search engines are users or consumers who actively express their interests and needs in the form of keywords," said Li. "From our own network behavior is not ugly Chu: for the portal, people from the" look "began, for search engines, people from the" input ", is a more proactive behavior.

When the search engine occupies a large number of users of the initial page, occupy the browser's address bar, we must be aware of: search engines are changing people's lives, netizens in the selection of products or services, will use search engines for related search, in the search to express consumer demand. If the enterprise can grasp these needs, also grasp the business opportunities.

SEO to SEM, the enterprise from simple optimization to the height of network marketing. In the supermarket, in the face of a large number of homogeneous goods, supermarkets to select goods for customers to provide a search optimization: Special bar, while the salesman is the enterprise in a special location to provide customers with a service optimization.

Therefore, when people recognize the search engines and supermarkets, the daily reception of a large number of consumers have a clear purpose of purchase, optimization has become necessary. But when this kind of optimization develops to the enterprise needs certain manpower, the material resources to analyze, the plan, the application, the monitoring, the enterprise search engine marketing has begun.

There are many problems in the marketing environment of domestic search engines. For example, "malicious click" of the phenomenon of serious constraints on the development of search engine services, the competitor's interference is not scary, and some illegal search engine channel agents malicious clicks is fatal, these actions directly led to a decline in conversion rate, There is a great contrast between the cost of search marketing investment and the actual effect. Survey shows: More than 70% enterprises generally believe that the search engine marketing effect is general or not ideal.

Another example, many enterprises believe that search engine marketing needs enterprises have a perfect site, a lot of companies to produce such a large number of sites, but many web design companies do not understand the company's products and marketing strategies, the design of the corporate website is very beautiful, but the marketing effect is not even as good as in a community only contains products, Price, contact the way of the post.

A network marketer should be familiar with the location of the site, the site's products, familiar with the market, understand marketing and SEO. Network Marketing is the study of all internet-based marketing behavior and strategies, involving web sites, search engines, network advertising, market research, customer service and other levels; Seoer will not exist simply, SEO is only an integral part of network marketing. SEM is the trend, not omnipotent, network marketing premise is: Perfect service and quality products. We are interested to see my blog http://www.qyseo.net, the main research enterprise search engine optimization, if you need to reprint a friend, please leave a name, do not want to stay, please slightly modify, thank you!