Analysis of the survival dilemma faced by the SEO studio at present

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SEO Studio and SEO company or there is a clear difference, SEO Company's strength far more than the studio, most of the SEO studio is a few people together, there are some network studio, but now the number of SEO Studios is quite a lot. Often in the A5 webmaster network to see the article will find a lot of soft work room, outside the chain, such as the studio, these studios can also collectively referred to as the SEO class studio, some are responsible for the external chain of hair, some of the special generation of soft text, there are special to do Baidu optimization. Since the SEO became a hot industry, SEO Studio began to rise, the young people have the dream of creativity, but rely on SEO to start how much space? In the face of the domestic SEO industry, the big environment, SEO Studio will face what survival dilemma?

Dilemma One: Hard to find stable customer resources

Local SEO studio to rob SEO Company's customer source is very difficult, to the author of the city as an example, the local network companies are very many, these network company business scope is mainly enterprise construction station and optimization. To be honest, the local SEO company orders mainly rely on contacts and salesman, the boss of the network, the salesman is capable, basically can receive a lot of lists, but there are also local SEO services made brand, mainly Word-of-mouth good. If you want to do a local SEO studio, the face of many strengths than you, network than you a wide range of competitors, I would like to rob customer resources is very difficult, moreover, a city's customer resources are very limited, basically have been saturated. So the local studio is facing the first dilemma is the lack of customer resources, not to mention relatively stable customer resources, of course, customer resources are also in peacetime accumulation, including the accumulation of contacts. But we can expand the network, so the scope is unrestricted.

Dilemma Two: The cost of SEO is increasing

Baidu SEO is more and more difficult to do, this is the common feeling of many peers, Baidu algorithm in the change, some time ago issued a chain of standard documents, these to the SEO industry has a great impact. The cost of SEO is really increased a lot, the quality of the chain to improve, the quality of the content to improve, no way, SEO companies or studios need professional web site editors, so invisible and increased the cost of SEO. Plus now SEO industry internal bidding unusually fierce, SEO era has come, mainly for the Enterprise station optimization of the low-end SEO services, keyword quotes are getting lower. This is also a helpless thing, SEO services to provide more and more people, but the customer resources are decreasing, slowly the price and cost is out of proportion, do low-end SEO services to make less money, so that many people do not want to do SEO services, SEO companies or studios only accept the reality of closure.

Dilemma Three: Customer understanding of SEO has changed

Many customers before the SEO as a very mysterious technology, the SEO is full of various fantasies, thinking as long as a word to do Baidu first page, or the top three can bring a lot of customers, but the fact is not so simple. As a result of the customer slowly to the understanding of the SEO changes, many customers lost confidence in the SEO, that SEO does not have any role, in fact, the real role of SEO is to bring traffic, but the flow of the conversion can not be an order will become useless things. Customers have misunderstandings about SEO, but this misunderstanding can not all blame customers. We also have an unshirkable responsibility, in short, the low-end SEO services face a lot of problems, learn how to communicate with customers, communication is more important than technology, Enterprise station optimization fee model and effect is worth us to think about, understand customer needs and psychology to meet their needs. Finally hope that we can hold on, to realize their own internet business dream, I am the old boy SEO studio Liang Lei! Article from: Sprinkler http://www.hbdwqc.com/original release reprint reserved address