Analysis of the three major factors in network advertising

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From a personal point of view to analyze the network ads generated advertisers, site owners, advertising alliances.

The alliance consists of three main elements: advertisers, Web sites and ad league platforms. Advertisers in accordance with the actual effect of network advertising (such as sales, guidance number, etc.) to the site to pay the owner of reasonable advertising costs, save marketing expenses, improve marketing quality. Website Master-Slave Alliance platform to get the appropriate ads, put on the Internet and other media forms to obtain revenue.

From the 09 network advertising system, advertisers invest in investment, the scale is vast, the main income of the site is still considerable. Because they all have a common carrier, that is netizens. First, we straighten out the principle. Internet users open a Web page or network media, visit the Web page, see their interests or things, click to enter, this may be an ad link, from the site or media (advertising page) shopping or investment, advertisers charge high profits, continue to advertise.

So netizens are the carrier of network advertisement. Advertisers use the network to diversify their channels of communication to promote their own brands and get profits. Site owners use their own free page resources to help advertisers pay for the spread of profits. The form is roughly divided into, Monopoly mode: Like package days, Package week, monthly, Package quarter, package year and so on, advertisers selected sites or media in part by advertisers control, for the dissemination of profit. Click Pay mode: Like Baidu bidding rankings, netizens click on your ads will charge fees. Profit mode: Netizens click on the ads after the purchase or consumption of a portion of the site for you to provide services or media, such as distribution Commission, registration Commission and so on. Garbage mode: The most objectionable mode for netizens, such as window ads, user involuntary behavior trigger ads, malicious code, mandatory Internet users to visit an ad or hijacked the browser must visit the ad. (each mode is purely personal to the network advertisement opinion)

Advertisers to promote the use of various models to obtain advertising profits must be greater than the amount of advertising fees. On the contrary, it is a failure of network promotion. The network investment must have the risk, excessively invests or throws in the unsuitable pattern or is not suitable the network resources, may cause the loss. Site owners too high selling advertising or wrong choice of advertisers may also cause a decline in income or no income. should be the quality of the site itself, combined with the content of the site, a combination of browsing the appropriate choice of ads.

At this time, the ad league appeared. It is a bridge between advertisers and web media, or an intermediary agency. Simplifies the relationship between the hiring and hiring of advertisers and site owners. Further embodies The Advertiser and website owner's autonomous selectivity. Because the advertising alliance this intermediary contains a large number of advertisers information, site master information. Both have more options, more convenient, more intuitive integration of the two. For advertisers, save the world to find the right network media troubles, eliminating the fear of unethical cheating sites, eliminating the word bargain ... For the site owner, save the red tape of signing a contract, save the trouble of finding a suitable website, and save the trouble of debt collection.

Some people ask how the ad league makes money. By the day I opened the ad League, I found that the profit figure was very substantial. The Union can ask for a one-time fee. You can deduct the distribution profit, such as an ad default commission of 50% to the site master 40% or less to obtain the difference. Basic all Advertising Alliance backstage have default profit and default deduction rate. The point rate is that the site owners often have to buckle the amount. By myself from doing countless web sites to do the last alliance found that almost all alliances will be deducted. Google Alliance, Baidu Alliance, Ali Alliance is the majority of the main site selection of the alliance. In addition to the Google Alliance does not buckle the amount, the remaining with the Baidu Alliance as all the league will buckle. Ranging from 5% to 70%, think of a deduction of 70% of the league annual profit will be how much. Of course, he will also lose the trust of many site owners.

Said a lot, more or less from the understanding of a lot of reasons. Network, there is always a relationship of interest. And the profits are huge. China 200 million Internet users to see if you can use 200 million resources, or as an advertiser, or as a website owner, or open an ad league. It's not too late. Well, that's it. In a week, I'll write a detailed article about advertising union skills. Please look forward to it. My QQ is 665475, net name lost, in case of counterfeit, in order to prevent duplication of renaming, all my articles will be the first time to update in the QQ space.