Analysis of the ultimate goal of search engine optimization

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I've been rethinking the question, what is the ultimate goal of SEO? Many seoer in the continuous optimization of the Web page, the constant pursuit of rankings, is Seoer's only embodiment of the value of the rankings?

The ultimate goal of the site is to show the viewer, not to rank and rank, search engine will not simply look at your page to do is how to arrange your mate tags and key words density, but pay special attention to the feelings of the searcher. SEO is a concept that allows web designers to integrate into design thinking.

For example, many seoer focus on the density of key words when optimizing unfortunately, so far, there is no precise definition of the density of the key words, many people say is the best 2%~8%, but the fact is that a lot of more than or less than this is still in front of the line, why? In fact, the most important thing is to create content and unique readability. If this is done, is it necessary to take so many key word analysis strategies?

There are web design specifications to make search engines and viewers easier to read, good navigation habits is to help visitors and search engine bots better identify useful information an important way, search engine optimization is more conducive to search engines to find your site, Unfortunately it's hard to find a particularly good navigation design and Sitemap in the current site. This is where the future requires more attention from practitioners.

So what is the ultimate purpose of SEO? I think one is to ensure that the specified content appears in the search engine specific search results, and second, to make the content more substantial and read, so that visitors get the best user experience.