Analysis of the web site sticky flow of the four major reasons

Some websites, a lot of money invested, human promotion site, traffic also during the promotion of the rapid rise, but the promotion of a stop, the flow of a straight line down, has not known how to be good. The main reason for this situation is the following analysis. We say website promotion is important, but increase the viscosity of the website is more important.

Here are four ways to analyze why your site can't stick to traffic.

1. The website does not have the characteristic or the website characteristic is not prominent

There are many sites, itself has no characteristics, column planning by copying, content by copying, design by copying, everything is copied, this site's viscosity is very low. There are some sites have certain characteristics, but its characteristics like being deeply hidden pinched, not very direct in the first time to highlight to tell the user. Do you have a special site? If there is no feature, quickly find the characteristics of their own site, and then put it correctly highlighted to tell the user, let the user remember. Then your site's viscosity will be greatly improved.

2. Website design is not user-friendly, no personality characteristics

Domestic many websites have a problem, that is imitation, again is the pursuit of face engineering. such as web design. We can often see that most of the domestic web site opened, the first page is a few screens, as if not a few screen their own site is not enough atmosphere. This "atmosphere" design style, indeed can bluff many users, so many users feel that your site is a big site, but the site is not by bluffing to survive. Rely on the flow, rely on the effect, is really the long-term solution! The website wants to stick the user, the design still needs humanization some, want to consider from the user's angle more, consider how design can be more convenient for the user, this can really improve the viscosity of the website.

3. The site is too slow to open

This is a very key, if your site is very slow to open, users each open a page to wait, will make users feel upset, users have these feelings will certainly be some rejection of your site, not to mention every day to patronize. If you open the site faster than similar sites are more quickly, users will feel browsing your site is very smooth, so that users feel comfortable, users will naturally like your site. Don't underestimate this factor, this is a very very important factor one!

4. Not actively adopt the strategy of improving website viscosity

Free electronic magazine Tracking: monthly to users to send electronic magazines to remind users. But the advertising costs of these strategies are not too strong, and do not send too often, so that users will hate.

Easy to remember domain name: Good remember domain name easy to let users remember you, can also greatly improve the viscosity of the site.

The introduction of special services, topics, activities: Must be targeted at the site visitors, the introduction of their favorite services, characteristics of the topic content, regular launch of some activities, so that users can also regularly look at. The time is long also become a habit.

Because each site's location is different, operation, promotion, methods are also different, so the corresponding services, thematic planning, activities, organizations should also be based on user needs for careful planning. In order to plan to improve the site's viscosity strategy.