Analysis of three mistakes in website operation

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For every internet entrepreneur, they want to run their own site to achieve their due value, to achieve the desired goal, and ultimately taste the taste of success. But the reality often backfired, then about the website operation, what caused the final failure of the situation? Who is responsible for the failure of website operation? Whether in real life or virtual Internet world, we often see the secret of success, and the reasons for the failure of the few people to share. Today, I take this opportunity to and you webmaster friends to talk about the Web site operation of three easy to make mistakes.

One, the site has no core theme

Is the so-called ' snake No head, no wings do not fly ', a site without its own core theme, no own core content, then users will go into the fog, I do not know what the main focus of the site is. This site is conceivable that its development prospects are not long-term. Each site should have its own core theme, the so-called core theme is that every time someone hears your website name can think of things, such as when we hear Baidu's mind will naturally think of search engines, and hear Tencent will unconsciously think of instant messaging tools QQ and so on. The so-called core theme, popular point is that your site for which industry, that is, the main service direction of the site. For a site, if there is no core theme of their own, then failure is inevitable.

Second, the station's low quality content overrun

With the advent of the internet age, many people become more and more lazy. For the contents of the station do not want to personally write, so a large number of people to collect the fruits of labor, we do not discuss whether this practice is contrary to ethical standards, we are only discussing the impact of this practice on the site. You say you have enough cows, do not have to take into account the feelings of search engines, just want to be one of the users to mention useful things. In this way, it seems to be feasible, but if you really do stand, you should look away. We can think of this: if one day, the user first on the other site to see the things you collected, and then come to your site to see the same thing, what users will be thinking? Therefore, in order to achieve long-term development, we must put an end to the emergence of low quality content, to promote the value of the original site content, This is the long-term development of the plan.

Third, the professional terminology, it is daunting

There are some people in order to reflect the site's professionalism and authority, so in the station content update using a lot of professional terminology. In this case, I would like to say ' this is not advisable! ' Why not? We do not stand in the user's perspective to look at this problem, for the general user, it is impossible to a certain industry or a certain field of understanding thoroughly, for those highly professional things, the general user can not understand. If the user does not understand what you write, how can we retain the user and create the necessary price space? As a result, many Web sites end up dying, and the terminology has helped in some way.

Iv. writing in the final

Website operation is a long March, if you do not have the heart to persist in the end, it is difficult to escape the fate of failure. The most taboo is to do the site is indiscriminate abandon, do not insist. Today a lot of mood update article, more than a few outside the chain, do more work; Such behavior is doomed to not be able to do a good job on the site, if you have such a mentality, then the ultimate failure is taken for granted.

Finally, the author concludes that the above mentioned four factors leading to the failure of the website, they are: No core theme, low quality content in the station, professional terminology, no belief in the end. I also want to say is ' easier ', the major principles of almost everyone knows, the key is the actual action, I hope webmaster friends many hands, a lot of action, so through hard to get what they want.

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