Analysis of users ' behavior habits in network marketing of small and medium-sized enterprises

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Preface: When the direction is wrong, the harder it is, the farther away it is from the target.

With the rapid development of electronic commerce, enterprise "electric shock" has become an unavoidable choice. But many enterprises found that, although in the network marketing put a lot of human and material resources, the effect is not so ideal, and why? The author believes that this is because many enterprises do not do a good job of user behavior habits analysis, especially target customers, potential customers behavior habits analysis.

The following, the author on the actual work experience, summed up the user behavior habits of the analysis of several points for reference.

Focus One: Where does your client come from?

In other words, how do your customers usually come to your site? There are many ways of information sharing and communication on the Internet at present, but different industries and products, their potential users look for product behavior patterns are not the same.

For example, if the purchase of clothing, bags and other consumer goods, there may be a large part of consumers think of the first choice is Taobao stroll. In fact, in these categories of consumer goods, Taobao may account for more than 70% of the total volume of electricity dealers, and the rest of the share is basically some brands and large electric power to occupy. At this time if a shop selling clothes, their own brand publicity has not followed up, the audience is not wide, but choose to put the form of Baidu auction to do the promotion, the effect will obviously be very bad.

So the enterprise in doing network marketing, the first step to think is, if you are a user, when you want to buy the company's products, where to get information? Taobao, or Baidu search, or some shopping recommendation site, or some platform-oriented business-to-business sites? Different patterns of behavior determine the different ways of online marketing.

Focus Two: What do your customers care about?

Do network marketing has two key points, one is how to attract customers to their own website, the other is how to attract customers to produce the actual deal, and to do a good job of the 2nd is to understand the customer's concerns, so that the website design and customer service personnel training to do the corresponding preparations.

For example, if the purchase of clothing, women, such as customers, the main concern is the appearance of products, prices, followed by quality. Then in the Web site copy writing and design, beautiful pictures, the appropriate pricing may be the most important, sloppy. It is also hard to believe that if even the product pictures are made of vague clothing site can sell products.

For example, if the site is to sell health products, the focus needs to let customers understand the strength of the company, product quality, past efficacy and so on. Then in the structure of the site and the arrangement of words to be around these priorities to expand.

Do network marketing is like building a tower, and user behavior habits analysis is the most important foundation of this building, the above two points the author is only preliminary elaboration, not in-depth analysis. If have interested in this can also to network marketing thousand push net: http://qtui.net further exchanges.