Analysis of users ' sense of belonging from SNS websites

Absrtact: Since the appearance of Sing Uchome, and then add to the concept of micro-blogging Thinksns,thinksaas and diary dog SNS, such as the emergence of the program, we grassroots webmaster to build a SNS class site is no longer a big problem, therefore, we no longer repeat the technical

Since the emergence of the Sing Uchome, coupled with the micro-blogging concept of Thinksns,thinksaas and diary dog SNS, such as the emergence of the program, we grassroots webmaster to build a SNS class site is no longer a big problem, therefore, we no longer repeat the technical issues, Cool grassroots will be together with you to explore the SNS class website operation of a major point-user sense of belonging.

What is a sense of belonging? That is, the user has some kind of dependency on the site, which is exactly let users feel that they belong to a part of the site, and the sense of belonging can make the site's users more viscous, more stable flow, cool grass roots of the "grassroots evolution" has been more detailed explanation, the purpose of this article is the "grassroots evolution" The concept of user sense of belonging to complement, will be from the SNS category of Web sites for everyone to bring more detailed analysis.

An analysis of the user's sense of belonging: speaking with facts

Since it is SNS class website, then the social and the user relation is the website core, we again from the user's point of view, the user's social relationship is roughly divided into the following layers: the first layer of the relationship is the user's real friends, relatives and students, the relationship between the second tier of users in the network rely on common interest together and make friends , the third-tier relationship is the idol or celebrity we adore, which could have been a negligible relationship, but because of the emergence of the fan system in Weibo, the relationship was barely exposed to light.

In the "grass-roots evolution" has been a detailed evaluation of these three-tier relationship, here we review. For users, the first layer of social relationship is the most closely and most important layer, while the second relationship is a generally close layer, the importance of the third relationship is almost negligible to users. In our SNS website, the user's social relationship in the website is an important factor to determine the user's sense of belonging.

Give a contrast example QQ space and Sina Weibo, for the most part, QQ friends are around their friend, classmates and family, belong to the first layer of social relations, and Sina Weibo, the attention of friends and fans are mostly strangers, So many users choose to publish some of their own life in QQ space related content, record their mood history, and some do not want to let the people closely related to see the words, users will choose to publish on Sina Weibo, because the majority of Sina Weibo's focus on their own people are not aware of the crowd, belong to strangers. To a certain extent, QQ is more like the user's soul home, and Sina Weibo is the user to seek new things and excitement of entertainment.

Home only one, and seek excitement and fresh food entertainment can have a lot of, where fun users go where, and then stimulate the new things will also have users feel outdated and tired of the day, and users will eventually go home, so whether the early Renren or happy net, And then Sina Weibo can not shake QQ space in the domestic social network hegemony status, all this because QQ space for users to create a sense of belonging.

Sense of belonging: Did you recruit?

Analysis of QQ space and Sina Weibo and other big guy, we turn back to the grassroots point of view analysis. QQ Space example tells us, want to make the flow more stable, web site users more sticky, we need to better create a sense of belonging to users, and the user's sense of belonging to a large extent depends on the user's social relationship in the site, specific points users in the site of the attention of friends or fans and users of the relationship between which layer of social relations. Cool grass Roots According to SNS class website social relationship lists a less authoritative SNS class website rating standards, only for your reference.

If the family of every user of our website, friends and classmates, even the next door aunt home that dog is our website users, then congratulations, your site users of the social relationship is the first layer, the site of the user's sense of belonging can be comparable to the QQ space, belong to five-star God station. If our site users are based on a common interest and aggregation together, then the user's sense of belonging or relatively strong, this type of site a lot, such as Watercress Group, grassroots brother to the type of site rating is three star site. If our site simply relies on content and application to attract users, and users are not well connected, form a circle after another, then this type of SNS site and ordinary portal site is not much different, the user is in the form of individuals, rather than groups, grass Gango on the type of site rating is no star.

Grassroots attack: The things that are created by a sense of belonging

SNS site is the core of social networking, if the user's social relationship is weak, then no doubt will be our site to create SNS class site is meaningless, make portal site may be better. Analysis of the actual situation of our grassroots entrepreneurs, if we want to make the same as QQ space as strong social relations of the site, we have to painstaking effort to users around all intimate people are pulled to our website, its difficulty is self-evident. In the current background, the subdivision of the field is our grassroots entrepreneurs, the usual approach is to rely on common interests to aggregate and connect users, the following cool grassroots will be specific to this type of site analysis.

Since we are relying on common interests and hobbies to aggregate and connect users, then we have to choose our starting point, that is, what is the core theme of our site, for what kind of interests of users. Generally speaking, we have two kinds of practices: the first is for a single hobby, all the operation and content of the station are aimed at this hobby, such as a singer's fans SNS network. The second is to widely host users, and then through the group, micro-bar and other ways to these users to the interests of the basis of the division into a number of groups, and through some of the operating methods to connect these users.

The first of these types of Web sites in the operation and there is not much to analyze the content, as long as the positioning, you can display our fists, in the operation of relatively simple. Cool grass roots here will focus on analyzing the second type of Web site.

Since it is widely used to host users, and then further processing of users, then we need a howling head to attract users, so that users can attract more users to come to our website. For example, our howling head is for college students and born of the network home, which will recruit students, and university groups in contact with our relevant promotional content, will be curious to enter our website, the next thing we want to do is to the students in the process of deep processing.

Since it is a college student group, then we should know what the characteristics of college students, or in addition to college students this label, they can also paste what kind of label. According to grassroots brother learned that game control, emptiness, loneliness, to be comforted and film control are the label of college students, and, more specifically, college students are a group of empty and lonely and eager to find stimulation to appease their fragile mind groups, the typical feature of this group is almost a computer, the way to find comfort is mostly through the network, The computer in the girl's hand into a step DVD player, and in the boys hand is a game machine, exactly, most of them are cock silk, so we can start with their characteristics, set up some of their interest groups, divided them into different groups, Let them keep in touch with other users who share the same interests in the group.

In addition, grassroots elder brother to a recruit more ruthless, since it is college students, then there are boys and girls, and in a specific environment, boys and girls are some wonderful chemical reaction. Well, we can do this, go online. Some men and women are suitable for the application or planning some social activities, such as the early Facebook of a male student to mark the application of girls, so that boys and girls through this opportunity to get more contact, so as to meet the desire of contact between boys and girls, It also provides a better opportunity to move lines between men and women, but more importantly, we can mask the desire of boys and girls to socialize with each other, giving it a nice name. After our series of operations, our community has been suitable for college students to survive the conditions, all kinds of dark psychology and desire can be met in our website, and have been crowned with a good name, college students will see our website for their online home and spiritual home, if we do well, We can even pull other students from college users to our website, thereby further consolidating the social relationships of the users in our website.

Written in the last

The analysis of the user's sense of belonging in the SNS website operation is about to come to an end. Here, we repeat, the user's sense of belonging in a social web site depends largely on the social relationships of the users within the site, and the social relationship can be divided into three layers, and the solution for our grassroots entrepreneurs is to start with a second relationship, dividing it into different groups through the interests of the user. Then is a series of user processing work.