Analysis of Web site optimization strategy for random browsing users

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In fact, many users from the site have more than 80% of users are random browsing users, then what is random browsing users? The main point is that there is no clear purpose, through the introduction of the Internet or search engine access to the site, most of the users are not through the long tail keyword into the site, But through the core keywords into the site. Since this part of the user group scale is so large, then for this part of the user optimization is very important, is to expand the site user base and improve the profitability of the site is an important way. But now many do SEO optimization staff, will be a lot of energy in the long Tail keyword optimization, and for random browsing the user's optimization work to do relatively little content.

This has undoubtedly led many websites to lose an important user base during the operation. Perhaps many optimizer people think that for this aimless users browsing the site, spending a lot of energy is not worthwhile, because the conversion rate is very low, input-output ratio is not high, but if we are in the optimization of the following details, you will find that, Improving the profits of the website is not a very difficult thing to do.

First of all, in the optimization work to understand the rule of thumb. Because in the subconscious of man, always by virtue of experience like to do some familiar things, this is also a lot of mobile games can be popular important factors, because the mobile phone games easy to operate, so many people is through this repeated simple operation and constantly accumulate experience, thus forming brainwashing effect, and then become these hand tour fans, Therefore, for these aimless users, the empirical method can be used to infer the validity of user access content. This is done specifically to optimize the content.

For example, using the principle of empirical law, people in the process of information, always through the emotional principle of the information screening, so many users of the image and video has been the title of the article will have great interest, because these materials can attract users, this is from the subconscious experience shows that So this is why some sites engage in the title party to attract users click on the key factors, but we in the new Baidu algorithm, this title optimization should not only be attractive, but also need to have relevance, rather than just stay in the title party strategy. And for pictures and video is more embedded in the Web page reasonable position, attention is to attract users focus. At the same time also want to do the ALT attribute, to enhance Baidu's concern.

Then it is for the random browsing the user's optimization strategy can also adopt linkage mechanism, this is a kind of continuously enhance the user attraction thus converts the user into the loyal user the good method. Because these random users browsing on the site, will not be operating in the site is attracted to a certain content, reading and expanding reading through this content will increase the chances that users will stay on the site, and these random users will accumulate experience in the process of browsing, which can effectively transform these users.

From this point of view, the site's internal chain optimization and related content of the link is the focus of the optimization work, at the bottom of each article to leave the relevant extended reading, so that users read this content, can quickly cut to another related content, in fact, this point for the video site or image site also adapt, That is to do the internal chain optimization of content relevance. Only in this way can effectively attract those random users, so as to continuously accumulate user base for the site scale.

Finally, the core of the optimization of random users is to implement the user experience, because the core element of user experience is based on experience to enhance the attractiveness of users, and in the Web site operations, flexible grasp of search engine optimization and operation of the combination of points, can effectively enhance the site on the attraction of random users, thereby enhancing the profit level of the website. This article by the Chinese Medical Talent Network www.120job.cn Webmaster First A5, reproduced please indicate the source of the link, thank you!