Analysis of Weibo marketing why let webmaster "Stop"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

If I ask you, now what social media is the hottest, may 99﹪ respondents would think is "micro bo", since the 2010 micro-blog Landing in China, a short period of 2 years quickly developed into the domestic hot media tools, said Sina only registered users have more than 300 million, the market prospects, SNS social networking sites are also expected to be beaten. And Weibo as an electronic product, commendable is not only limited in its own entertainment role, by it derived from the network marketing more let us the webmaster salivating, take my side of the example, many colleagues put micro-blog marketing in the site to promote the main position. So what is the reason that we grassroots webmaster to micro-blog marketing?

Low marketing cost, good effect, easy to master skills

No microblogging, webmaster friends will do what marketing it? Some webmaster will do soft wen marketing, some webmaster will do Word-of-mouth marketing, some webmaster will do beauty marketing, etc., in 2010 years ago, due to the development of the website is not mature, coupled with their own money, it is impossible to advertise clicks, can only have no time to post ads, Publicize your website, but the effect is very general, because on the one hand, the post will not be placed on the home page, nobody is concerned about, the second aspect of the message is always delayed, so that their website to promote is always slow half beat. But the existence of the microwave is not the same, the first point is that the cost is very low, just a "say" all buttoned up, basically there is no cost, let others make a meager price is also very reasonable, than in the online hired gunmen to write articles or create point events hype cost less! And in the microwave marketing method, Only need to edit 140 words within the text content, and then with a considerable degree of picture, you can get the most extensive promotion, so that information in the first time to reach as many people, basically no technical threshold.

Microwave marketing can make the brand awareness of the increase in imperceptible

Before forgetting is which article A5 article, Inside said is the function of the Micro Bo Marketing, but also attached a photograph, the content is probably one of the Ming Dynasty sent a microblog, then these several brands began to rob Sofa, and in comment reply to add advertisement.

For example, nickname is "360 security Guardian" Bo friends said: "Such an event on who is not comfortable, show sympathy!" However, the use of 360 security guards in the future is not the same, ... "Because this is a celebrity microblog, the daily attention is very large, if it is a sofa, then a time can let millions of of the net friend see, Compared to what advertising is worth! It is also see this effect, in the following micro-blog promotion, I can rob the sofa, to make their own site name to get as high as possible exposure, so that everyone knows the brand of the site, which for the future development of the site and the transaction has laid a good foundation.

Improve user stickiness and eliminate the barrier between users and stationmaster

Many times, the user and stationmaster do not talk about the problem at one level, this is not because stationmaster "self-reliance lofty", but does not have a very good platform, lets the user better understand the enterprise owner, so that the stationmaster and the user only is only the sale relations, does not have a kind of close feeling, will cause the order loss imperceptibly because of a little misunderstanding. The emergence of micro-bo can solve these problems, Micro Bo is the platform of the common people, and webmaster also to the site or corporate image to participate in micro-blogging speech, will greatly shorten the distance between the user and the webmaster, increase mutual interaction. If you observe carefully, you will find that A5, Chinaz have their own website microblogging, webmaster can pay attention to them, understand these well-known forums in reality and dynamic, so that they are like friends have problems on the @, improve the user experience.

On the other hand, Weibo will also let their own website and users have a timely communication, because the user is the most objective feedback, they are my site of the fault, from their mouth we can know the deficiencies in the design of the website, just like my microblog fans who suggested that my site registration process complex, delayed time, so I set up a " QQ Landing "button, effectively improve the user stickiness.

To effectively correlate social dynamics, find website problems and maintain brand reputation

Before I say this, I would first say an example, now the "revision of the pharmaceutical capsule problem", "ternary hormone milk problem", we have learned through what channels? I believe that most of the information is obtained in the first time from the microblog, because the use of a large number of Weibo, information access to a wide range of strong communication, What forward-looking information is first spread from Twitter, in particular, has a negative impact of micro-blog, always in the first time to the ends of the Earth (good things do not go out, bad news travels thousands of miles), but this from the side to give us a reminder that our website to a certain extent, in the sales system, after-sales service will always appear loopholes, And these we may not have found, at this time the webmaster must always care about the fans of Weibo, often the site's problems are they found and spread on the micro-blog, so timely attention to micro-blog, not only can timely find the site's problems, but also to the negative impact of events to the minimum, do a good job of the site's "public relations" work, Does not do well, will let the revision medicine industry, the brand influence instantaneous loss all has no!

At least in my opinion, Weibo marketing is the most suitable for webmaster use of a marketing method, whether from the economic level, or from the promotion of the effect of speaking, micro-Bo marketing is worth a try method, if the other network marketing methods, I believe that the visibility of the site can be well-known overnight, but this also depends on the webmaster own skills. This article for Jianyang Real Estate net http://www.592gg.cn stationmaster original, welcome reprint, reprint, please indicate the address, thank you.