Analysis on 2 kinds of creative methods of medical bidding

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One: for Baidu bidding system optimization to write, improve the quality of

Points：

1. Title keyword short and quick, you can directly use the original keyword + symbol or keywords + expand keywords (why?) to improve the density of keywords, and do optimization. Bidding is based on the optimization of a more than a price!

2. Description is very important to use the keyword root repeat fluttering red, to the red rate extremely GAO line! (floating red rate high to the left of the probability is large, you see a few ideas on the left side is not floating red?) What? Well, that's Baidu system error!

3. Landing page, must be consistent with the content expressed in the keyword. (Do not come to a word, Baidu is not a fool, he will also detect the content of your page and keywords are related.) Unrelated things, you also expect people to give you a high quality? funny! As for the marketing type of the page, whether to cause the sympathetic chord of the patient, this will depend on the editorial staff efforts.

4. Display URL This thing is not very big, some students like to bring on the phone. I mean, how many people count the numbers that come in here by looking at this? No one's going to count. Well, I admit I'm talking nonsense. It is recommended to use a purely web site. We are imitating Baidu snapshot, you see a few snapshots of the Web site is with the phone? Why do you want to imitate a snapshot? Because some patients know you're an ad when they see you with a phone. They are more convinced of the authority of natural rankings. Getting rid of the phone does not mean that you are not professional, but that you are very formal. The side reflects your website to be more convincing. What's more, accessing URLs is a lot of messy symbols. What are you doing? Do not mainstream Ah, if I see a patient to know this is not a regular website. Ghosts know your site has no virus or anything. The original intention is good, in fact some simple things, complicate is put the cart before the horse.

Examples:

Title class:

Like this creative people search word is "prostate" may patients want to know is the symptoms of harm, or how treatment and so on. Of course, you can also add other information points. This creative title covers a more comprehensive information surface. But also uses the keyword root to carry on the title repetition to float red!

Description class:

Like this kind of creativity is to use keyword ROOT to repeat fluttering red, to improve the quality of creativity, joint accounts of the quality of keywords. But in writing this description of the time to pay attention to the use of keywords fluttering red at the same time, pay attention to creative fluency. If you do not read, then you this creative, the significance is not!

Second: For users to write, improve user focus, and user experience

Points：

1. This type of creative quality is not easy, but the user experience is good, the title is key. You need to weigh it! (You can learn from all parts of the country's creative title, imitation!) but you don't imitate anything, find some you look more novel. Another point, we pay attention to the red at the same time, but also pay attention to drift blue. Yes, Blue! You're red, what's the point? The blue Word was at that time. My heart is good, which words will be red, which words will be blue. To achieve visual aberration. )

2. Describe the appropriate floating red, to highlight the various selling points of the hospital. What technology, treatment, expert. And so on advantage! Of course this is a rule that everyone knows. But don't write anything about it. You have to follow the key words. What is the description? Description is the expansion of your keyword reading, some keyword description, his coverage of the information is not necessarily full, but must meet the needs of patients, let him have interest, know this page is he wants to enter. For example, people ask the symptoms of what it looks like, you keep saying that the hospital selling point, do not give him a solution to his doubts, in exchange for you, you will dot? (As for the band without the phone, I suggest that it is best not to bring, for the same reason as the telephone above.) You have the phone these characters, as much as give him a little answer information, people point to the site, you still afraid he can not find your hospital phone?

3. Landing page and access URL ibid.

Examples:

Title class:

This kind of creative title is very novel, you can choose this kind of title to imitate when checking the creative title of the whole country.

This type of title, in fact, is similar to the form of the encyclopedia question and answer. But this is more persuasive. The Blue font protrusion highlights the focus. Daquan + graphics and text detailed. He is more persuasive than other ideas.

Summary：

Creativity is good or bad, purely to improve the click rate. As for saying that it has something to do with the whole marketing process, it cannot be denied. Of course, optimize the premise of creativity, is that you must have the appropriate rankings, if you do not rank! What about quality optimization? Talk about what to improve click rate. Personally feel that your creativity must be concise to tell the patient what he needs, rather than just telling. Only when you meet his needs will he be more convinced of you. The same is true for landing pages.

Note: Some keywords are ranked on the right side, you can classify this batch of keywords to a plan, unit and so on. Then unify the truncated way to write the right side to show the creativity. Don't waste any chance of a show.

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