Analysis on bottleneck of home decoration product net Shopping

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Five things in life, food and clothing to live with the line, now from food to automobiles, from clothing to household appliances, e-commerce in these industries began to intervene deeply, enterprises are also promoting network marketing, through network sales accounted for more and more, consumers have been accustomed to shopping from the Internet, but around the "live" in various industries, in promoting E-commerce , has been slow process, such as home decoration industry, which let us have to rethink, home electronic commerce door why difficult to open?

Product purchase requires expertise

In my opinion, the home improvement industry e-commerce Slow One reason is that the purchase of home improvement products need a certain professional knowledge and ability to identify, such as lighting, doors and windows and so on, coupled with my country's production of products manufacturing enterprises level of uneven, product quality is different from the consumer's home decoration products consumer knowledge, Put forward a higher demand. So a lot of home improvement products are by the home company on behalf of consumers procurement, but this is due to asymmetric information, may cause the increase in consumer spending. In fact, in the decoration market, many decoration companies through the purchase of home products to earn the difference, profiteering. Therefore, home improvement products to achieve the outbreak of online shopping scale, the first is to cultivate consumer expertise in home improvement. Including product material knowledge, product brand comparison, product price and so on. How to be able to buy home products consumers clear product price composition, is to eliminate the consumer network to buy home products barriers to the first step.

After-sales service is difficult to keep up

For my country's electronic commerce process lags behind other industries is another explanation is the home improvement products in the purchase, the need to improve the handling, installation and other after-sales service, and these services are difficult to provide through the Internet, so most consumers are unwilling to choose to buy home products through the Internet. In this respect, the home improvement products need to do is in the establishment of online shopping malls at the same time, the need to establish all over the country's online service stations, services for the surrounding network to buy consumers to provide goods distribution, installation and other after-sales service. The construction of such an offline network is far more difficult and costly than building an online brand mall.

Suitable for O2O mode

In the author's opinion, the current choice of home improvement products or business-to-business or customer mode, in fact, the most suitable for the product model or O2O mode, completely through the online and offline, consumers in the Internet to obtain the relevant information on the products, online access to products. In fact, the product price is higher, the information in the army said and logistics more difficult products, the most suitable is the O2O mode, such as instruments, automobiles and so on. The same is true for home improvement products.

Recently, Suning has announced that the line will be implemented under the same price, in fact, household appliances and home improvement products, in the Internet operation there are very similar similarities. The key node is to get through the line and offline, integrated online and offline, and ultimately there is no online and offline, so, the Internet development of home improvement road, can break through the bottleneck. This article by Fangwi Network http://www.szfangwei.cn/Original, reprint please indicate the source. Fangwi Network, first-class construction station.