Analysis on improving the user experience of website

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User experience (UE) analysis is mainly for the user classification, selection, precision positioning, targeted to improve the internal elements of the site. To improve the value of search engine marketing.

To improve the user experience the ultimate goal: to tightly "stick" through the search engine to users or revisit.

User Behavior Analysis:

The user's desire for information.
The degree to which the user relies on the value of the site.
Users of the site's information extensibility needs.
User evaluation of the site.
User Classification Analysis:

Initial contact, the first visual impact, the site is very important, but also to attract new visitors a successful return visit the most important reason.
Pragmatists, it is difficult to stick to such a crowd, the extension of content may attract them.
Information collectors. Pay more attention to site content value.
Content involved. Emphasize website usability, interactivity, easy to communicate.
Enthusiasts, each excellent site should have some fans to embellishment, which is important for word-of-mouth promotion, the key is the value of the site and brand culture.
The focus of improving the user experience degree:

Enhance the brand value of the website:

Unified, professional website design, professional website content, professional UI design.
Strong Web site culture, philosophy.
"Free" is not poison, to bring users more practical value is to expand the impact of the site and Word-of-mouth promotion of the key.
Improve site Availability:

Easy-to-use, practical, auxiliary tools.
Improve information, functionality, and content value.
For user group classification to improve users of the site content extensibility.
Website content Interactive communication.
Reasonable distribution of content and extension:

Home-List-content page, descending from close to evacuation.
Home-List-content page, which is enhanced from relevance.
For the information professional not strong Russian users, the proposed unrelated content interspersed, perhaps they are interested in other types of content.
Navigation, title, text, picture positioning is clear and easy to understand.
Don't let "seo tips" conflict with the user experience.

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