Analysis on market positioning strategy of Xi ' an US cubic SEO company

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today's market competition is increasingly fierce and tends to white-hot, in order to seize the market share, attack the main position, the competition between enterprises is no longer a short-term limitation of competition, and more focus on the long-term stability benefits. June information to be in the SEO market share occupies a place, and for the bigger need for a clearer market positioning strategy analysis.

To be clear about their positioning, we must analyze the existing SEO industry market, overview of the current SEO industry classification can be roughly divided into the following categories (chart-1): 1, SEO consulting services Category 2, keyword Optimization analysis class 3, SEO software tools Category 4, SEO training Category 5, web optimization class; Industry search engine Optimization class. Although 2 and 5 can be included in 1, but today there are still a lot of individual demand for keyword optimization and web optimization, after all, keyword analysis, selection, optimization is the most important, and web optimization is mostly due to web designers from the site aesthetic perspective to design, program developers to the site functional perspective as the starting point. and industry search engine optimization is only in recent years began to attract the attention of the market, has not developed a certain scale.

June Information Current service orientation is: SEO Consulting service class +seo software tool class. The next step is to make statistics on existing data, taking the number of projects signed since the beginning of this year as an example. Of the 52 project customers signed in 3 months, according to the direction of the market Division strategy given by the field, the following analysis is done simply:

First, the traditional enterprises: mainly manufacturing processing, accounting for 21% of the total, the type of customer belongs to the industry TOP10, general to promote the investment of multi-channel, in order to maintain its leading position in the industry and market share, each year will spend the scheduled cost to seek SEO company for its stability rankings.

Second, growth-oriented enterprises: This type of enterprise is not a long time, can be summed up as a growth-oriented enterprises. This kind of enterprise focus on the cost-effective products and services, such customers accurate cost control requirements for value, often in search of SEO companies will be around, and then choose the most suitable SEO program. This type of customer account for the largest proportion, about 70%, is our focus on the development of the market direction.

Third, the electrical business: the total amount of the project 6%, electric business enterprises focus on the brand, high conversion rate, because it is the Internet industry, coupled with strong, well-funded, such customers are willing to invest in high cost SEO promotion, pay more attention to the SEO company's brand, belong to the precision customer type, will be in their own internet circles through the participation of the General Assembly meetings or friends Word-of-mouth access to SEO business information, playing is the impression points, do not spend too much time and cost of SEO around.

Advertising companies: This type of customer is the indirect link between the types of middlemen, accounting for 4% of the total. Mainly to help their customers look for SEO company, the demand is the effect, pay attention to the brand effect, requirements in the time required to achieve the desired goal. (Chart-2)

It is not difficult to see, the first category is multi-directional promotion, to seize the market share, in order to maintain high sales, such customers often have a chain effect, if the ranking of the first good, then ranked second and third will follow the search for SEO optimization company to explore this area.

The second type of customer is the public power in the market, according to the previous project data show that the proportion of such customers has been in the lead, such customers have limited budgets, the average amount of transactions between 1.5w-2w.

The third to fourth kind pays attention to is the brand, requests the high conversion rate, the Gaocheng efficiency, is willing invests the fund to achieve the better goal effect. How to expand the electric business and advertising customers need our continuous development of their own, do a good job June SEO brand, the well-known, at the same time to participate in the industry General Assembly or competition class, not only can be strong themselves, but also more contact with the Internet industry of various enterprises. June information in this March on the success of the Advanced Black Horse Contest 50 Strong, this is a good opportunity to participate in such activities can not only learn from the survival of the law, but also to test their own year's overall strength level.

Comprehensive analysis of the above existing SEO industry analysis and June information customer data, hope can help to analyze our own development direction and combine market analysis to further refine the market positioning strategy, to provide a more secure navigation chart for the June ship.