Analysis on marketing skills of common articles

As the name suggests, it is relative to hard advertising, by the company's marketing planners or http://www.aliyun.com/zixun/aggregation/6277.html "> advertising Company's copywriter responsible for writing" text ads. Compared with hard advertising, the soft text is called soft, the subtlety lies in a "soft" word, like petitions, collect but not dew, the enemy in the invisible, wait until you find this is a soft wen, you have been cold staring into the carefully designed "soft text advertising" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin Kung Fu, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing tool.

Enterprises through the soft Wen can put some of their own needs of publicity or advertising events actively exposed to newspapers, magazines and other print media, in order to achieve the effect of advertising and improve the visibility and reputation of the company's purpose. Soft article in the current has become a very practical enterprise propaganda methods, enterprise planning departments often put soft text advertising as an important work to do, often can make hard advertising to achieve the effect.

Soft Wen only so highly praised, the first reason is the effect of hard advertising, the cost of television media rose, the second reason is that the media initially to soft text charges than hard advertising to lower a lot of money is not very strong in the case of soft text input and output more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

Article marketing means that through the article to achieve publicity and promotion effect, usually such articles by netizens called "Soft wen." Then how to create "soft wen marketing", Houqingrong in the SEO circle, some people jokingly called Soft King, in fact, but only in the back of my copyright, write articles is not easy, but also hope that everyone understanding. Today, the article analyzes the marketing skills and promotion methods.

1. Title of the article

Write the article must be defined before the theme of the site, the title is like the first impression to the reader, to add an attractive topic, the article written in good, if the title is not eye-catching, even if the written in good also can not lead readers to see, it is useless.

2, the content is truthful

Content to be true, to be grounded in the writing, do not write some unreliable articles, the truth will never change, the opposite lies sooner or later will be exposed. The article is truthful, can better establish the prestige feeling of the article.

3. Vivid Content

Grasp the needs of users, that is, you write, content written in the good, the General people know or not be public attention, it is also a failure of the article, the article to vivid, concrete. can impress readers. This way depends on your ability to write.

4, the article Concise

The article must not procrastinate, can use a sentence to express, resolute cannot use two words expression, the reasonable use article expression form, achieves the simplification in the simplification, concrete in concrete. Do not like the ancient Chinese as the cover also, also can not like the paper defense as procrastination.

5, adhere to the original

Original is the first power of the article, and good articles will be more people reprint. "Do not go looking for a long way" this saying is very reasonable, often we all do, also lost the original meaning, to have innovation, there is thought, strive to write the article to the best, a solo show.

The promotion of the article

Article submission

Published as a news page for a well-known website. Can be for the article in the industry, cast to the corresponding website.

Blog Forum

Blogs and forums are places where everyone is resident. This is to consider how you write the level of the article, if the soft text to harden the text, will face the risk of article processing.

Self-propaganda

Published on their own website or some promotional materials, reasonable use of resources, the promotion of soft articles is also a good choice.