Analysis on network marketing of decoration Company

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Decoration Company as a service industry in the past few years the development of a raging fire, there are some excellent decoration companies, the brand layout to mainstream cities nationwide, they have an extraordinary brand effect, in various mainstream cities to achieve extraordinary performance. So, as a small and medium-sized enterprise decoration Company How to take a piece in this market? In addition to the design level, construction technology, the source of business is clearly the lifeblood of the company's development. Let's do it. The source of business of decoration company is divided into two kinds: one is the traditional source of business and the other is the source of network business.

(i) Traditional sources of business

Traditional business sources have always been the main source of business for each decoration company, including: Door-to-door customers, customer introductions, community marketing, site marketing and brand effects. We don't do too many descriptions of traditional business sources, just write a few questions and weigh them.

1, how much do we have on-site customers? What is the reason for the turnover?

2, our old customers have not introduced us to new customers? If the introduction is relatively small, what is the reason?

3,11545.html "> Have we ever done a promotion for a single community? What's the effect? If the effect is not satisfactory, where is the reason?

4, how about our site construction process? Is there any continuous improvement?

5, our company in the local comprehensive Word-of-mouth how? If not ideal, why?

(ii) Sources of network services

The Internet has become a tool for people to live without, but also gradually become a variety of industries, major companies to promote sharp weapons. Have we successfully made use of the internet to obtain orders? Let's discuss it one by one. The network brings magical power to the decorating company.

1, search engine

We all know that the search engine has always been a window to people to understand the new things, then there is no one through the search engine to understand our decoration company that? Next we give an example, we will understand that we take the Kunshan market as an example, please look at figure I

Figure I shows that in the Kunshan market every day to "Kunshan decoration, Kunshan decoration Company, Kunshan Decoration Company," The search for more than 350 people, this is only part of the search. How much business will be generated if we can connect these customers to our company? This has become the main source of business for individual decoration companies, and far beyond the traditional sources of business.

2, Mainstream forum

Now, a lot of owners in the decoration before the decoration companies to compare, they often back and forth in the local mainstream forum for posting, asking netizens. Take the Kunshan market as an example: House Owners Forum a general community forum Daily Online number of 400 people, decoration forum More, there are local forum decoration version .... May I ask: are there any figures of our company in these forums?

3, know, ask, love ask questions

Know, ask, love to ask whether there is our company initiative for users to answer questions, whether there are three of our marketing traces? Are there any negative news about us that we have handled?

When it comes to decorating the company's business sources, insert a case: Kunshan leaf Decoration Company in the second half of 2010 carried out reform and reorganization, cut off the business department, set up a network marketing department. More than a year of time, by a lost company to become Kunshan decoration company leader, the second half of 2010 performance 4.8 million, 2011 full year performance 11 million ...

Through my nearly two years of statistics, traditional customers will also search on the Internet to compare, completely do not understand the customer ratio is very low, accounting for only about 5%, and online customers will also be a number of decorative companies to carry out the actual door-to-door inspection, that is, the traditional and network two major customer source group is already two intersect similar to the synthesis of the circle.

The development of decoration company should be constantly innovated, and the source of business should be considered from the angle of development. Recommended decoration companies in the innovation at the same time, "traditional" and "network" simultaneously, play to the extreme. Then the results are within reach. This article address: http://www.laolee.net/yingxiao/110.html Welcome to Reserve