Analysis on Operation plan and profit model of Hangzhou Gongshu District Forum

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Positioning: Gongshu District Minsheng Forum, based on network communication platform, to provide services, derivative-related community profit subdivision points. Provide valuable information for Gongshu District and even the entire Hangzhou people. For this market to meet customer needs, valuable, unique products, so that customers are willing to pay for this. Because it is a personal website, interest is the main driving force, only the persistence, it is possible to achieve the original idea of the results.

Market Analysis: At present, Hangzhou online community has been more mature, more well-known are: Hangzhou network Forum (Hangzhou Net Copyright), 19 floor community (Hangzhou City Express All rights reserved), Qiantang Forum (personal website) and so on. These three community forums have already monopolized the online community of Hangzhou, forming a pillars. The strength of the former two is relative to the Qiantang forum, a higher level, after all, others are commercialized. In this way, does it mean that there is no market for personal forum in Hangzhou? I don't think so. Hangzhou is a vast territory with a resident population of more than 6 million. Divided into eight major urban areas: Gongshu District, West L. District, Xiaoshan District, Yuhang, Jianggan District, Shangcheng District, Xiacheng District, Bingjiang District. and Gongshu District as the old town, more market can dig. Although the official Gongshu District website was officially launched in October this year, the official website also has the Arch Villa Citizen Forum, but according to my analysis, the forum structure is chaotic, the management is loose, the layout beautiful degree is poorer, the forum on-line nearly two months, registered member only 100 many, must know, this is the government official website to run the forum, the popularity less to this degree, is also more surprising. As competitors, I also often patronize their forum, is the so-called enemy, win bar. I helped them analyze the reasons, in addition to the above mentioned forum structure problems, management unreasonable, the main problems are:

1, the forum beautiful degree is poorer. Perhaps the forum used the reasons for the program, the Arch Villa Government's civic forum is less beautiful, which may be a major reason to keep people. Suggested forum use nowadays more popular Dvbbs, discuz or Phpwind

2, the forum propaganda is not enough. Occasionally in the Hangzhou Network Forum, the 19 floor to see their propaganda information, but as a government-sponsored forum, such propaganda efforts are far from enough. Do the local forum, should not just online publicity, I think more important is the propaganda under the line. Because the local forum limitation is smaller, the crowd is more concentrated, the net propaganda effect is not very obvious, if the online advertisement, sends out the propaganda form and so on, I thought the effect should be good. Especially to corporate propaganda, began to allow them free advertising, open the advertising area, so popular should soon go up. Of course, it is impossible for them to allow business owners to do so because they are sponsored by the government and cannot have too much advertising space. This will affect the government's "face".

3, the Forum construction power is insufficient. As a government-sponsored forum, the people who manage it are naturally either civil servants or government-appointed commissioners. To do a website, especially to do the local community, if not interested in driving, it is difficult to stick to it. In order to complete the character and go to work, the effect is obviously a big cut.

4, forum domain name is not easy to remember. Because it is hanging on the government website, the domain name does not use the top-level domain name. As a result, the publicity will be poor.

Gongshu District is an old town with many internal enterprises and several comprehensive universities. People encounter problems, basically no online platform to help solve. Gongshu District citizens are also missing a platform for communication. I have encountered one thing, my brother-in-law to the loss of the public card, but how do not know where to do. Online search for half a day there is no such information. Finally, I called around to ask colleagues to solve. Imagine, if there is such a platform, there is a plate called "Arch Villa Know", encountered problems to ask in the inside, should soon be resolved.

Of course, not randomly looking for a niche market to provide the products and services you need. Even if a good market positioning, the key is to find a fast, large-scale, sustained growth of the market, which is to determine whether the best market positioning is a key criterion.

When the target market is established, there are four issues that need to be focused on:

1, the target market size is large enough?

2. Can you meet the essential needs of the target customers?

3. Can you guarantee high speed growth?

4. How to ensure continuous growth?

In other words, we need to ensure that the target market is a large market with high growth expectations and, more importantly, that the forum should consider whether it can ensure that the market continues to grow in the future. I think that the Arch Villa Forum is to seize on the basis, the first to occupy market share, success is no longer unreachable.

Profit model: The forum in advance to the advisory, communication, service-oriented, basically not profitable. This phase lasts about six months to a year. Although not profitable, but more to do management work, always do a good job site SEO, so that the site can be Baidu and other search engines included, and a better ranking. Actively delete spam posts, advertising stickers, actively develop forum plug-ins to meet the needs of different members. Do a good job of the moderator, so that moderators can see the prospect of victory. Do a good job of the forum's Word-of-mouth effect, offline organization activities, such as "Canal Feeling" essay contest, Mount Gem Mountain competition. If conditions permit, you can pay for your own money to buy activities prizes and souvenirs. Can also use the virtual currency, forum medals and other ways to meet the desires of members. Forum to the human direction of development, timely change the plate Setup program to meet the needs of various members.

Good reputation, spread, wildfire, registered members naturally more. Wait until the number of effective members reached more than 2000, effective online number of more than 60 people, this time can sell links. A friendship link can not offer too high, dozens of dollars, even a few dollars is almost. Friendship links must be honest, do not casually delete the other side of the link, do the station first person!

The forum is growing, this time will have the merchant to advertise for me (this is the happiest moment). One months also some income, this time, do the work is also particularly passionate, of course, I also have to assign some to the moderators, motivate them to continue their efforts.

The number of forum enrollment reached 20000 people, this is my goal. This time, also do not spend a lot of time doing search engine optimization, because my domain name is better remember, (www.52gongshu.cn) I love the Arch villa. Because it is a local forum, members do not have to rely on Baidu can also be on my forum. This time, I can develop some game plug-ins, such as community web games, online virtual banking, online pet community, online stock market, etc., to increase profitability.

Forum Development Planning: forum December 14 on the line, named: Arch-Shu Forum-Hangzhou north of the information center. Positioning: Service-oriented, profit supplement. Let all the arch-Villa people find the information they are looking for. Provide a network communication platform. Shorten the life distance.

Forum Development Process Planning:

December-February 28th, the forum a large number of promotional stages. Target, registered members more than 500 people, the forum does not profit.

March 09-October, the forum expanded the stability phase. Objective: Registered members more than 3000 people, the forum appropriate profit.

October 09-October 10, Target: Registered members more than 10000 people, forum a little profit.

October 10-December 11, the goal: registered members more than 20000 people, the Forum entered a stable development phase, timely development of new profit model to achieve personal ideals.

PostScript: Forum profit is difficult, insist is victory