Analysis on optimization scheme of large-scale website group SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to statistics, as of the end of last year, Beijing has no less than 2000 websites to build companies, teams, studios. The vast majority of website construction companies, have sales, planning, design, production, procedures, customer service and SEO positions, the scale is not very large, generally in a few people more than 10 of the scale, many people are in several positions.

Because the site construction of the industry itself does not make money, many companies in the production of good sites to customers will provide SEO optimization services. So in the face of so many sites how to do SEO optimization? This article would like to be based on their own experience with you to share a large scale site SEO optimization maintenance program.

1, set up a keyword library

Construction companies in the website, the establishment of the site from all walks of life, so the establishment of key words will not be too in-depth keywords, each industry will involve a little bit, will only set up a more in-depth key customers database.

The following figure for the company's gift processing industry to set up some of the key words library, because the site construction of the gift category more demand, so the key words for products, industries have made a note.

Most of these keywords from the customer's request, and then their own in combination with Baidu promotion, Baidu Index collection of some of the keyword list, but due to insufficient staff, no special word library for maintenance, expansion, monitoring. Can only be on the same industry site to adopt long tail keyword optimization.

Even so, tens of thousands of customer-related keyword libraries have been collected.

2, outside the chain construction

For this kind of website construction company, the station group, the link sale, the friendship link is the most convenient realization tool, moreover is the customer station, does not matter the quality is good or bad.

Station group because they are their own station, so link operation is relatively easy; link buying and selling is generally a lot of money to buy a link, but Baidu Green Luo algorithm out, buy and sell links less;

But for so many sites, the management of a link is very cumbersome, so the use of optimized link management platform to directly manage all links to the site, as shown in the following picture:

Through the tool can directly see the links of each site, whether there are links to this site, Baidu included volume, snapshots, home page position, reverse chain, PR, Baidu weight and flow and so on.

If you download a link to the interface file, you can through the platform to directly manage the friendship link. For each other by K or snapshot of a slow station can be directly deleted, you can sync display to the site link area.

3,seo effect monitoring and ranking monitoring

At first, it is also a variety of SEO data posted to Excel to record the site data, but although the site optimization business more and more, with this aspect obviously unsuitable.

To timely understand the various customer site of the SEO situation, the proposal or directly with the tool instead, optimized it can be real-time search of each site detailed analysis of the SEO data, including the site's collection of reverse chain information, keyword rankings and other information and history. Do not need you every day a website query SEO data, farewell cumbersome query, you can spend more time on SEO data analysis.

Manage so many stations, can clearly see which site down right, for those snapshots slower, included less, you can first check its friendship links, if you have used the station to optimize the Friendship link interface, then you can visually see exactly which station affected the site's SEO data.

Check links is only one aspect, for the site down the right, you can make a site for the investigation, need to be checked:

(1) Whether there is a problem with the host;

(2) Check whether there are any problems with the robots.txt;

(3) Check Links

(4) Whether or not to lower the right of other websites under the same IP;

(5) The content of the website is suitable;

(6) Whether the keyword is piling up;

(7) Whether the website is mirrored;

(8) Whether the homepage is shielded;

(9) Whether to use jump code;

(10) Whether the chain is too much;

(11) Whether the website is hung horse;

(12) Whether the title, keywords, description, etc. are often changed;

(13) Other you can think of;

In short, a slight change may cause the site to be down right, in dealing with the site down the right issue to be particularly careful.

Finally, the system will automatically generate a TXT or Excel report, with these reports can be very smooth and leadership, customer work, SEO data at a glance.

Written at the end:

I mentioned here the station group management and SEO optimization is not cheating, an SEO optimization team, individuals on hand have many sites are very common, including their own and customer station, how to more efficient use of these tools to help us do SEO optimization work, is every webmaster worthy of thinking.

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