Analysis on performance assessment of traditional small and medium-sized Enterprises ' network operation team

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Network operation Target

Enterprises have been deeply rooted in the Internet, especially small and medium-sized enterprises, network marketing plays an increasingly important role. Network operation Target also more and more love people's attention. Network operation is ultimately for the enterprise operating results services, network operations team each post is for the operation of the target service. Different businesses have different operational goals, and the following are some common:

(1) Brand communication, the goal is to enhance the corporate network brand image, is an important branch of the overall brand image of the enterprise. The indicators for measuring the effect of communication are usually network brand awareness, reputation, website traffic.

(2) Establish a system or platform, the goal is to establish a business model and operating system. Metrics usually include: number of visits, registered members.

(3) Sales of products, the goal is to sell enterprises operating products, measuring indicators are usually: sales, number of opportunities.

(4) No clear goal, many enterprises set up their own website, did not set up operational objectives.

Network Operations Key Job Responsibilities

The business value chain of network operation consists of five steps of website planning, construction implementation, content editing, website popularization and effect evaluation, which consists of Operation Manager, network editor, network promotion, Web art, website development, technical support and six key positions. The responsibilities of each post are described below:

(1) Operation Manager: Cooperate with enterprise strategy, implement operation target, make Department management system, improve team fighting ability.

(2) Network editor: Combine enterprise Market and sale situation, provide valuable content, trigger Netizen will.

(3) Network promotion: Analyze the Enterprise network performance, put forward the promotion strategy and carry out the promotion plan.

(4) Web Art: Integrated Enterprise visual expression, design website layout, advertising map, the overall grasp of the network performance.

(5) Website development: Closely follow the development of network technology, the operation of the strategy into the Web site function module, responsible for the network implementation of business processes.

(6) Technical support: ensure and maintain the normal and efficient operation of network resources.

Key job evaluation index of network operation

In order to fully inspire the network operation team potential, affirm the team value, obtains the enterprise and the employee altogether wins, the performance appraisal has emerged. Post performance appraisal is also called achievement or achievement evaluation, performance appraisal is the process of making value judgment for the purpose of realizing network operation, using specific criteria and indexes, adopting scientific method, and accomplishing the work achievement of the assigned task and the result of the various levels of the network operation process and results.

(1) Operations Manager: Responsible for the operation objectives, the evaluation indicators have network sales performance, the number of network business opportunities.

(2) Network editor: Responsible for the attractiveness of network resources, evaluation index Scroll update, thematic production, article transmission rate.

(3) Network promotion: the promotion channel is responsible for, the examination index has the number of posts, the website traffic, the keyword search engine rank, the network customer number.

(4) Web art: Responsible for the performance of the network, evaluation indicators have the design completion rate, approval rate and so on.

(5) Website development: Responsible for the network implementation of the business process, the assessment indicators have the task completion rate.

(6) Technical support: Responsible for the normal operation of network resources, assessment indicators have the task completion rate, network resources, such as safe running time.

Review

"A heavy burden for everyone to pick, everyone has indicators on the head," so that each enterprise network operation team to play a greater value, so that their pay to get the corresponding return. It is the responsibility of each network Operation manager and director to correctly evaluate the network operation's contribution and development strategy value to the enterprise's short-term goals. Indicators clear, the enterprises in accordance with their own status and operation of the results of the target, local conditions for the introduction of the corresponding assessment system, effective incentive team, to create greater value is the responsibility of every business owner, but also the inevitable requirements of the enterprise towards benign sustainable development.

This article is a senior network operations director, such as Neutron original, reproduced please specify the author and source: www.e-tecsun.com Please cherish the work of the author Labor results. Exchange Please add q11734995