Analysis on the benefits of launching TV ads to the website development

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As one of the ways to promote the website, TV advertising is a more expensive way to promote the risk. This article takes the author's own operation case feeling analysis website in the television advertisement promotion needs to pay attention to the matter and the effect analysis, hoped can have the small help to the friend who wants to promote in the television media.

TV ads on the reference to a: more than advertising companies to select, the highest cost-effective

The company has always wanted to put on TV ads, but has been afraid to take this risk, because television advertising is a double-edged sword, the effect of good words can bring great benefits, the effect is not likely to lose their money. Later because the business has been less than ideal (note: The company's website is a business-to-business website), the boss wants to take a gamble so called Planning department planning Advertising program, and a fight to a ruthless, direct delivery CCTV2 ads, our planning department later contacted several TV advertising companies to quote, Beijing has three, Shenzhen, a green Apple advertising company's offer is appropriate, about more than 1 million appearance, called Green Apple came to talk about, green Apple out of the program is shooting scene advertising program, the program is more creative, probably different countries in the same Internet use we business-to-business one of the same office concept of the same world, But the problem also arises in shooting problems, shooting costs are more expensive, and then from the economic point of view to choose a computer-focused advertising companies, the company's price is lower than the green apple and no advertising costs, and broadcast CCTV2 send CCTV10 ads, the most important is that can be installment, So suddenly the company pressure on a lot of relief, installment also indicates that we can see the initial effect of the choice of how long to put ads. So choose the right advertising company cooperation is to put on TV advertising to improve the cost-saving shortcut. Of course, a rich company doesn't have to think about it if it wants to burn money.

TV Advertising TV ads reference two: Do a good job in the preparatory work site

You have to pay attention to the image of your website if you want to put on TV commercials. Because then visitors will not only often on the Internet customers, may also have a large part of the target customers do not how to access the Web, so the first impression of the site to people feel must be better, here is the so-called site to the atmosphere, beautiful, clear navigation, Operation Clear, Website functionality is clear. Then spent about one weeks on the site's homepage and some important pages for revision, while offline also for customer service staff recruitment and training (mainly familiar with the company's product training and telemarketing training), these things can be prepared after the next important work to follow up.

TV advertising TV ads reference Three: Do a good job search engine key words

Here to talk about is not SEO, but in the short term of the keyword ranking work, usually only through the bidding rankings to complete. The general television advertising audience can remember is your advertising words and product-related names, so in search engines to do the keyword is important, you want to simulate the audience for your product keyword and related, synonymous words have to do, such as the company has a product called Chi Zun Bao Office software, but usually input method (especially Pinyin input method) Input is the supreme treasure, that is to say that the supreme treasure should be used as a key word, Google is better to do, Baidu because of this aspect of the audit is more stringent, and finally through the mirror page to do this keyword. In short this part of the work is to the company's products key keywords search engine 3 for all to make the company related website connection.

TV advertising TV ads for reference three: Tell someone you're pitching a CCTV ad.

Put ads in the early stage of advertising you want to have better results you have to learn to tell more people you do in CCTV ads for your advertising activities ahead of time, this is actually a way to advertise the wind. The way we do this is to first tell our website so corporate users (email and mail) when we put ads, we have the strength to do better on the basis of advertising. Then we posted the news on the major portals to tell the industry that we were advertising, and then we used mass to tell the Internet companies, including venture capital companies, about our message. This is very good in advance to get attention from all walks of life.

TV advertising TV ads reference four: strict advertising broadcast monitoring

Because there is no contact with the best related advertising monitoring company, we have to let our customer service and monitor the designated time of the advertising monitoring work, there is indeed a problem of leakage, and then negotiated a solution, so that the monitoring of advertising broadcast is also very important, to know that a play will cost a lot of money.

Here's what we're not noticing.

1: Playback time changes, because the advertising company and CCTV coordination problems caused by the hasty changes in advertising time, which we told others before the time is not, so there will be customers ask us: "A few minutes we did not see your ads ah, you are not cast ah?" Such a troubling question.

2: Site security issues, as a result of the previous publicity and advertising, attention to your site has been more people, of course, hackers also came. The second week of advertising on the line of our site was attacked by hackers, and continued, this is we did not anticipate the unexpected events, the impact is relatively large, the server directly paralyzed for half a day. Later, through collaboration with the computer room technicians to solve.

Advertising effect

Our ads because the current is not completely improve traffic, so has reached the initial goal, the next next year will be put on the Phoenix satellite TV ads.

The above is the entire TV advertising process and encountered problems, which the article refers to the site for Business treasure site: http://www.ecsino.com, the text of the ads mentioned in the site can be seen, now CCTV is still in the launch of the ad, specific time to refer to the site's launch schedule.

This article by the Purple Moonlight Writing, reproduced please note to turn from the Purple Moonlight It blog: http://www.ziyueguang.cn/High Quality blog QQ Group: 4048344