Analysis on the choice of key words "transformer" and "Voltage regulator"

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"keywords" is the most basic of the whole "optimization" process, is also the most important part, a wrong "keyword" means a wrong "investment", in order to improve the customer's keyword selection ability, on the "transformer" and "voltage regulator" the choice of two key words analysis. Hope to be able to let customers get useful information about website optimization.

1. Thinking from the angle of customers

Try to stand in the customer's perspective to think about: customers you will choose what kind of "keywords"? also can and your customers, as well as the previous customer requirements analysis, get customers want to know about which aspect of information with, customers looking for sourcing the way is how. Customers looking for sourcing at the same time, to consider the customer will choose from which keyword to start.

2. Choose the right choice instead of the "popular"

We have encountered many customer choice "keywords" in our website optimization service for many years. such as: "Transformers", "Voltage regulator", "ceiling", "ceiling", "curtain wall" and so on; these "keywords" are not worthless, although they have a lot of traffic, but does not mean that you can bring many customers, If you are not to create traffic-oriented site, then please remember that the flow is not equal to customers, there is a "keyword" to bring the conversion rate of customers, we want to see the quality of traffic.

Let's make a simple data comparison.

Keywords investment cost brings the actual customer conversion rate customer price

Transformers 12000 1500 150 10% 12000

Voltage Regulator 5000 800 16 2% 1000

Perhaps you think you will not make the above error, but our experience shows that many customers are choosing keyword a.

3, depending on the competition environment changes and consider the choice of regional or national

If your customer is not involved in the country or other areas for the time being, there is absolutely no need to upgrade your competitive environment. "' Transformer ' is to do the ' Foshan agent ' business-oriented companies, early in order to search through the ' search engine ' is to find the actual customers, and ultimately to promote the nationwide" Huamei "brand, we must choose to face the Foshan" keyword "ads! such as" Huamei Power (Equipment) Co., Ltd. " New recommended mode ': As long as our ' insulation series ', ' Packaging Shockproof series ' products recommended to the need for business, if the deal, we will permanently pay your Commission, and do not need you to expend any effort, please consult 0757-83208551.

4, the choice of small competition keywords

In this case, try to choose a small competition, relatively easy to bring customers "keyword", for example, "transformer equipment" than "voltage regulator production" and other competitiveness is relatively high. This one can reduce your investment costs (investment risk), both can bring you actual customers; Although it may be a little less, but you are less invested, when you taste the sweetness and then increase investment is not too late.

5, combined with your flow statistics system

Combined with the site's own traffic statistics system for the initial "keyword" choice to provide a reference, as far as possible to analyze the potential customer search behavior habits, so as to select the appropriate keyword, which requires you according to the customer's cultural differences and regional differences to set the "key words".

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