Analysis on the common SEO strategy of portal site

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Portal features: Rich in information, coupled with more categories, each category has a number of hot words and long tail words, so the search engine traffic increase space. Overall principle: Key words focus on, long tail keyword solution included. Maple Forest here to trace back to analysis of the common portal site SEO strategy:

The use of secondary or level three domain names.

1. Due to many types of portal sites, so you can use more than two domain names or three domain names, independent into the station, and these stations through training, you can become SEO resources, such as the exchange of links including cross links.

2. If you do not use the level two or three domain name, and continue to use the directory structure, two or three levels of directory, is not conducive to the accumulation of SEO resources, others are not willing to trade with your directory for links, but would like to exchange links with independent sites.

3. From the angle of the URL weight, independent domain name than the directory or single page to have advantages.

4. Independent domain name PR is relatively easy to upgrade.

5. To solve the inclusion of help, binding sub-domain names can effectively reduce the directory level, easy to crawl, and then the child domain name inside the page can be placed to the category home display, can effectively solve the Web site.

6. If the individual category flow is larger, the server needs to go out is also very convenient.

7. If the SEO use excessive or use cheating means, and then be the search engine penalty, will not affect the development of other sites (subdomain by K, main station and other sub domain name performance Normal example many).

Second, the URL specification.

Domain name identified, the following is the URL specification, title specification, and so on, since the product, Maple Forest has also developed into the habit of SEO, each product planning of the establishment of the absolute URL and label specifications, these norms are absolutely not moving, especially the URL specification, Because a URL change once for the portal site means that hundreds of thousands of, millions of or even tens of millions of pages of the problem, commonly used in the form of URLs are: static URL and directory structure of the URL, dynamic URL can now be crawled, but the maple suggestion or static URL or directory structure of the URL.

Specification of the page code.

General portal page template design have strict design norms, will not code or CSS writing confusion, table and DIV abuse, most of the Web page is to follow the design standards in doing, the traditional table structure is very small, div structure, of course, the code will be streamlined many, Natural Web page loading speed will accelerate, reduce spider (Search engine spider) crawl burden.

Four, the specification of the page label.

This is a cliché topic, not to be SEO skills, can only say that SEO slightly help elements, label specifications including Title,meta,alt,nofollow, such as the use of tags, about the specific writing, how many words to write, What special characters to highlight the page or category in the search results page display, are some details, maple forest here inconvenient.

Keywords Analysis specification.

From the first page to the column and then to the inner pages, from the hot words to the long tail words, classification, according to the search volume of the power line, the implementation, according to the index of the order of the number of orders arranged to subordinate staff.

Six, the page keyword layout.

As for the keyword layout strategy, maple still insists on its own argument-the keywords are scattered all over the page. The distribution here refers to the dispersed layout, each corner, do not understand to become a page of all, refers to the spread of more evenly. The purpose is to prevent the accumulation of keywords to create a suspicion of cheating, but most of the site's processing is still the title pile full, keywords write full, description repeat several times. (This leads to many cases of K, one of the old-fashioned search engine cheating tricks)

Seven, within the link (inside link) construction.

Some portal sites do not have dedicated people to do external links, but the keyword ranking is still very good, on the one hand is the history and authority of the domain name, as the search engine news source, on the other hand most of the links are more reasonable and norms, the construction of a lot of links, Maple here combined with their own years of SEO and do product experience simple talk about several

1. Related categories, articles or hot recommendations.

Do not underestimate, for the increase in the link is very useful, on the one hand, an article in a number of pages of hot recommendations, or related articles appear, you can effectively improve the visibility of the page, for search engine spiders provide a number of portals, in favor of the collection; Maple has always thought that a site's high PR is not a real sense of weight, the average page PR or column URL is the average PR is valuable. A little bit more unfortunate, some blog or the relevant articles of the portal site or hot recommendations such as the use of JS calls, making some search engine spiders crawl difficulties, did not play its due role, the form of a fictitious.

2.Tag and Tag aggregation.

Tag more in the blog, the user wrote a blog and then edit or select some tag, in fact, each tag is a precise aggregation, the word related to the page are listed as a list of the form, so the information on the page is the most relevant to the word, Because the title of each page or description inside will have this tag (word), so the keyword distribution of the page is also relatively uniform, and maple forest before the keyword distribution principle of mild, so the general tag URL after all have a better ranking, we grasp a principle, Search engines are the most accurate and comprehensive information available to users with the keywords they enter. Tag aggregation is a list of all tags, also see more in the blog, can be called tag map.

3. Rewrite the site search URL strong push "Search the clouds list."

In some of the search for higher requirements of the site to do more, for example, shopping search class sites, classified information sites, Consumer-to-consumer categories of sites, life search sites, Maple Lin simple approach, the essence of the user in the station search results (a list) of the title made the specification, the URL was rewritten, Then the rewritten URL is stored, in a product called "Search list" or "* * index" products, the essence of this product is also a site map. Each search for the user to contribute to the site a content, and then store the content, change a style (the Wind and roll) show, the same as the tag, from the product point of view, can also provide users with a reaction station in the goods or services a relative degree of concern.

4. Keyword replacement.

Some of the keywords that appear on the page are expressed in the form of "fixed key words with fixed links". Performance is somewhat similar to the Clickeye, the current major portals are used, on the one hand, the promotion of the chain, and improved the user experience (if the user saw the word, and is just a professional unfamiliar word, This time the word just has a link, for the user to do explanations, convenient users, often read blog friends will also find in some blogs often use this trick.

Viii. External links (òoutsideó link) construction.

The construction of external links is also a critical step in the SEO strategy, approximately in the keyword ranking occupies 60% of the weight, generally in the portal, if there is a SEO department, will set up a special link group, to long-term responsible for link exchange or link bait construction work, of course, the external link construction methods There are many kinds of, Once someone summed up 108 kinds, commonly used links (including cross links), link trading, BD cooperation, text ads, blog Group Building, forum Mass, PR manuscript, station Group, linkfarm, etc.

Nine, the implementation of the effect of phased follow-up monitoring.

Mainly using some SEO tools for data monitoring and traffic analysis, contrast search flow changes, the key word fluctuation, and the impact of the key word on the flow of influence, according to the data timely adjustment program or implementation of the project priority.

Ten, personnel performance appraisal and SEO effect evaluation.

To evaluate personal reports and assess the performance of individual work.

In addition to the above 10 points, there are some SEO strategies for the industry portal, Maple Forest here do not repeat, the above points can be done, the general will have a good effect, of course, in batches, phased implementation, from keyword analysis to strategy implementation, time and staff arrangements, team training, Resource development to each stage of the impact assessment and data analysis also need to go through a toss.

SEO portal Site If working alone, also encounter a lot of resistance, a lot of things will be in the implementation of problems, because some products need to improve the place or need to develop new products, the development of the rules of the game, in fact, products should be put forward the demand, technology will be implemented, so the work needs a lot of communication and coordination

Source: Romance Http://www.qin3.com