Analysis on the design standard of Enterprise marketing website (i.)

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Five years ago, the traditional industry to do corporate web site standards, relatively simple, but also includes less content, such as about us, honor, product center and so on, and the design of the layout is relatively single. The most important thing is that most companies in the past do not understand the network marketing knowledge, feel like to do a website is to prove that their company has a website, input web site can be searched online.

They think the concept of the site and the concept of online display is basically consistent, at that time did not want to use the site to sell their products, through the establishment of a marketing-oriented website, so that the site to speak to their customers. So, what kind of site can reach the standard of marketing-oriented website?

First, the United States navigation clear layout

Navigation plays an important role in the website, its good or bad can determine the fate of the user. I said here that the beauty of navigation means that the design must be clear, good-looking, generous. Navigation guide users into different columns, if the customer to see the first eye feel very difficult, then, this navigation is a bit problematic.

The layout of the Web site not only affects the user's habits, but it also affects the search engine's crawl habits, clear site layout allows users to browse smoothly, can quickly find what they want. But also can let search engine crawler with the quickest speed Crawl website information, this exaltation must make the website more attractive.

Second, the front design catches eyeball

After users enter a website, the first impression is very important. It's like contact with people, and if you look comfortable at first glance, you may be willing to communicate with this person. The site is the same, the first to see the site good-looking, color collocation, good frame structure, users will stay a few seconds to browse the site, and eventually converted into their own customers.

Of course, the process is easy to say, but not easy to do. Because different user preferences are not the same, they are more sensitive to color. We want to seize the first time the user's heart, we need to spend more time to study the user's psychology, user experience, color matching and other aspects of knowledge, really designed users like the site.

Third, the page load speed

I am very impressed with the speed of loading the Web page. I personally have a habit of browsing the Web site, when I search for some information from the Internet, the time to enter a site more than five seconds will be closed, if I do not deliberately want to see this site.

Page increase speed also to a certain extent determines the fate of the user, want to complete the user's trust in a short time, your site needs to open in a short time, so that users browse time is a kind of enjoyment, not a torture.

The establishment of mobile website

Most of the time, we only pay attention to the beauty of the PC-side site, and ignore the mobile phone site to build. Because the PC side of the site to build a picture of each side is relatively large, if open on the phone will be more consumption of traffic, which makes many visitors very distressed, resulting in users dare not go from the phone to browse the site.

What is the solution to this? Now the mobile Internet in the rapid development, and mobile web sites, micro-sites such as springing up. Therefore, the birth of mobile Web site and micro-site for the enterprise to solve this big problem, it can provide users with more convenient, more efficient way of browsing, thereby through the mobile end to a lot of customers.

Website compatibility debugging

Look at each browser flow jump rate data, check the different browser jump rate is similar. If a browser's bounce rate is too high, it may be because the Web site in the browser there is a compatibility problem, this will be arranged to check.

Compatibility for marketing-oriented web site is necessary to solve the problem, according to different users use the browser is not the same, such as IE6, IE7, IE8, IE9, Baidu Browser, Cheetah and so on, in the construction of the Web site must be all compatible with these browsers, or deformation problems, directly affect the user experience.

Six, accurate keyword promotion

What is a precise keyword? It is the user search and can improve the conversion rate of the key words, you only choose the key word is, can do to the business, can accurately find their customers.

In the past, I have encountered such a webmaster, he is the use of Baidu search the list, the search for a larger number of words, introduced to their own website, and then to do the ranking of these words, through the search engine introduced some traffic, sell his own products. However, the flow of the website is many, the conversion rate is not high. In other words, when the user clicks into the site, the content is not the same as they think, they will immediately shut down the site, which is a deception of the user's behavior.

Seven, adapt to user habits optimization

Generally do site optimization personnel, they like to do one thing is data analysis, through data analysis to understand the user's browsing habits, such as: users from that page to enter, the user browsing that page more times than more, that page stay longer and so on. Then, we will be the user stay longer time page optimization or processing, guide users to make some choices, so 1.1 point of the user into their own customers.

Eighth, the use of priority typesetting content

is the target translation on the Web page clear? Can users get the information they want immediately? All these need us in typesetting and design efforts, the user most want to see the content, the first time present in the user's eyes, the right way to match the user.

Let us give a simple example: if we do is a mall class site, one of our users often browse shoes products. Then, we can get him into the auto match, the mall on the latest shoes, discounted shoes to show him the first time, so that users can quickly place orders.

Ninth, the content classification is clear

Recently, I have seen some updates on the content of the site, really a bit messy. They put the industry news, company News, industry knowledge, knowledge, quiz and so on, all mixed together, not clear industry news and company news. This sort of ambiguous content, directly affect the user's browsing, and affect the search engine crawl, do not use the weight of the site to promote. If we can classify these content, will greatly improve the efficiency of the site, thereby improving the conversion rate of the site.

Tenth, related content and the addition of the label

Many times, when you browse large shopping malls, portals, video sites, browsing content around will appear with your browsing content related information, they do so in order to increase the user's viscosity, can allow users to browse this page at the same time, more to browse other Web content. Improve the user's time to stay on the site, thereby increasing the user conversion rate.

Of course, we do not use any way or behavior, the purpose is to improve the user experience, can convert these users into loyal customers, the site become more valuable, as long as we have the right way, we will be able to receive good results. Because of the number of words, I first write here, tomorrow I will continue to update on the marketing of the impact of the site factors. Learn more about my micro-signal (micro-signal: Iyanju)

Article author: Liu Golden Pigeon reprint please indicate the source of the article: Http://blog.sina.com.cn/dzsem