Analysis on the details of enterprise website soft Marketing

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As we all know, the enterprise station in the current SEO operation I think benign, health optimization is currently highly recommended, corporate Web site on the outside chain with the continuous upgrade of Baidu algorithm for artificial outside the chain of the crackdown on the strength of our obvious, in this case, how natural for the site to add relevant quality outside the chain I think, Soft marketing is a very important SEO optimization is one of the links, soft marketing is the details of the grasp of the problem, we should be through what aspects of the start it? Okay, gossip short, let's go into today's topic, corporate website Soft marketing details of the problem analysis.

First, clear the soft text for the user groups. The author thinks that any valuable soft article we plan before writing is very important, the first goal of planning is to locate the problem, my soft Wen said that the user groups include which aspects, they often active platform, an article can resonate with users, this is our soft writing the most basic requirements. To their own frequent postings in webmaster network as an example, the author's SEO optimization software main target group is webmaster friends, their active platform has webmaster nets, laggards, seowhy, etc., we to webmaster Network For example, my soft target group is clear is the vast grassroots webmaster, Because oneself is a grassroots to their own webmaster experience and the vast majority of friends to share is the closest to the reality, but also the most easily accepted by the majority of stationmaster.

Second, the soft article marketing title must highlight the theme. The title of the article is one of the best embodiment of the main idea of the article, any article is to build on the basis of a topic to expand and expand, the article must be subject to buckle. Today, the author of this article is mainly to share the details of the marketing of soft, title and theme is one of the details of soft marketing, think of a article on the theme of the Enterprise soft marketing but the content is all about website construction or website optimization, such an article is obviously contrary to the theme, This is in the soft writing process of the most taboo, we only need to be in the process of writing the time to pay attention to their own writing ideas constantly analyze our language is irrelevant, this misunderstanding is generally very easy to avoid.

Third, the content of the article to the user has a real help role. The author thinks that the quality of soft paper is not simple title writing and content writing, a more important function is how to spontaneously let users spread for us, so the value of the article is necessary, soft writing before we ask ourselves, this soft article for the reader whether there is a personal help, because of high-quality, beautiful, enlightening the mind, Thought-provoking thing is that everyone can not resist, soft marketing is the same truth, in this side of the author to their own website content construction as an example, my own site is to do Lan Tanyu, of course, many friends of the Internet to know and understand Lan Tanyu or through our textbooks before, the Sea Moon Pearl has tears, Lam Tin Day Warm jade Smoke This ancient poem understand, this time many users will be through Baidu detailed understanding such as search Lan Tanyu this keyword, may they want to know the origin of Lan Tanyu, composition, price and so on, regardless of user's search psychology is what, as a webmaster, we must help users think and analysis, Such an article can stand on the other side of the position, to help each other a deeper understanding of the products and products related knowledge, this time we will naturally add some such as Lantian Jade Price, origin and so on, such as the article, so that the site like a huge spider web, It can be related articles or tag tags and so on in various ways to attract customers to retain our visitors.

Four, the soft text layout structure is clear, the beauty visually attracts our customer. When it comes to the experience of the article, I will transfer the topic to our primary and secondary school writing, in fact, soft writing and primary school composition in the experience is the same, the primary school after we write composition, not to talk about the content and point of view of the article, on a simple text, Many times will let the teacher to our article reading appears some artificial judgment factor, how to say? Some friends of their own writing base is very poor, writing is written out, but the text is very sloppy, for these students, generally we see the teacher's first remark is scribbled, unable to read and so on, In fact, the composition and layout of soft text is also a truth, many times when we write articles in order to save trouble, sometimes write a very long paragraph at a time, imagine, users enter the reading article will have a feeling, now everyone's time is very valuable, a not careful layout and typesetting not neat marketing staff , the marketing of the soft text of the dissemination of strength, soft text is a corporate image of the project, messy text, will involuntarily let users of the corporate culture there is a certain degree of doubt. So, here I just want to make it clear that everything is made up of details, and a good detail can let us continue to cross a step, and gradually realize our original purpose.

Finally, the author concludes, in fact, soft marketing is a step-by-step, imperceptible way to share some of our ideas and views of the process of sharing, we are not a person in simple and straightforward dictation, but to always pay attention to our users, in fact, sharing is a way of communication, Own rhythm can let the reader to keep up, this is the key is also soft writing we should pay attention to and analysis of the main points, good today and we share to this side, this article by the West Branch http://www.xki.com.cn original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.