Analysis on the development Report of Lianyungang tourism e-commerce

E-commerce, Electronic Commerce, referred to as EC. E-commerce is usually referred to as a wide range of business activities around the world, in the Internet Open Network environment, based on browser/server applications, buyers and sellers do not meet a variety of business activities, to achieve consumer online shopping, merchants online transactions and online electronic payment and a variety of business activities, trading activities, A new business operation model for financial activities and related integrated service activities.

The broad sense of e-commerce is defined as the use of various electronic tools to engage in business or activities. These include modern systems ranging from primary telegraph, telephone, radio, television, fax to computer, computer network, to NII (national information Infrastructure-Information superhighway), GII (Global Information Infrastructure) and the Internet. and business activities from the pan-goods (physical and non-physical, commodity and non-commercial production factors, etc.) demand activities to the pan-commodity reasonable, legitimate consumption to remove the typical production process after all activities.

Narrow-sense e-commerce is defined as the main use of the Internet to engage in business or activities. The electronic commerce is in the technology, the economy highly developed modern society, grasps the information technology and the business rule person, uses the electronic tool systematically, the high efficiency, the low cost to engage in the commodity exchange as the center each kind of activity general name.

The tourism industry has gone through a dismal 2008, the whole industry to the source of customer development, cost control, marketing methods and other aspects of innovation put forward higher requirements, in this period, still rely on the traditional mode of tourism business will have a lot of trouble, and the tourism information, network utilization, will also determine the future growth of tourism enterprises. This paper will analyze the application of the largest tourism E-commerce platform of Lianyungang Tourism network in China, and give some suggestions.

Overview of Lianyungang Tourism resources

Lianyungang is located in the northeast of Jiangsu province, east of Yellow Sea. More than more than 5,000 years ago, the famous tribes of the East Yi Tribe, the ancestors of Wu clan, established the earliest East Yi Fang-Hao's country. When Wei, set up Haizhou. 1933 construction of the harbour, because of its former "folding column such as screen" of the island, the back of the "fairy Tour" of the cloud Taishan and named as Lianyungang. The territory of a beautiful, cultural relics all over, has a long coastline and beautiful seaside. Here are the ancient Chinese classics "Journey to the West" in the description of the mountain and the mountain, China's earliest Buddhist cliff statue-Kongwang Cliff Stone, China's longest sea-block dam-western levee, Jiangsu Province, the only beach group, the Qin Dynasty Fons hometown and Haizhou ancient city. Lianyungang according to the mountains and sea, a pleasant climate, the annual average temperature of about 14 ℃. The annual "Summer of Lianyungang" has become a grand tourism activity.

Whether in the natural landscape or in the humanities landscape, Lianyungang has a considerable attraction to tourists, in all tourist destinations also have a strong competitiveness.

Second, Lianyungang Tourism E-commerce development status (with the use of the same process network as an example)

1. Lack of awareness of the importance of tourism electronic commerce

Currently registered in the same process Lianyungang tourism enterprises data are as follows: Travel agency 193, of which 26 members of the shop, 43 hotels, shop Members 1, scenic Enterprises 14, shop members 1, the number of business card clicks from 800 to 22000. Lianyungang's tourism enterprises still do not have a very deep understanding of tourism e-commerce on the enormous role of the development of the industry, and the company has only 10% of the total number of registered shops, this proportion in the tourism from the traditional to networked transition period, far from the promotion of Lianyungang tourism faster and better forward.

2. Lack of executive power

Already has the same journey Net Tour shop Enterprise, in the execution aspect also has the very big flaw. Have their own online shop travel agents, products (group lines, routes) updated too slowly, only Lianyungang Golden Beach travel Agency's line update time for December 24, 2008, most of the latest travel agency shop online updates have stayed in August 2008 or even February 2008, And now the time is December 25, 2008.