Analysis on the dilemma of Taiwan e-commerce network purchase

Pay attention to the development and practice of e-commerce network marketing in Taiwan and China over the years, there have actually been a lot of substantial progress over the past few years, including platforms, logistics and financial payments from both sides of the Taiwan Strait, as well as the opening up of Taiwanese corporate holdings in the recent Cross-strait service trade agreement 55% To Fujian as a pilot ICP card operation, is officially regarded as a major breakthrough in the media widely publicized, however, whether it can solve the Taiwan E-commerce landing dilemma is still a long way to go.

Taiwanese companies try to water the mainland Internet market, first of all, to distinguish between the cross-border and landing type, ICP Card equity ratio is aimed at landing in the mainland and intends to operate value-added telecommunications business will have this demand, so before the Taiwan capital policy meeting of a cross-border electricity quotient problem research report, The issue of ICP Card is not the most important issue, so why the ICP card is considered to be a major priority to be resolved, and even the reaction to the polarization of the trade agreement in Taiwan has not yet been passed, what is the problem is worthy of the two sides to explore deep thinking.

Cross-border e-commerce online shopping

Open in Taiwan Enterprise Cross boundary application ICP record

Not all Taiwanese companies that want to enter the mainland market have the manpower and financial resources to register in the mainland, so more than the ICP Certificate has a greater demand for the actual ICP filing applications, but also related to a large number of small and medium-sized enterprises in Taiwan, At present, Taiwan Enterprises can not obtain ICP record to apply for. cn domain name and leased server, can only switch to the use of Cross-border servers, but also worried about the mainland can not smoothly browse the site, so the urgent need is to open up in Taiwan Enterprises can apply for ICP record operating a pure electricity business website or corporate website, the first solution to the information flow smoothly, the follow-up will naturally extend the Logistics express , financial payments, marketing, marketing and other services needs.

Solve Cross-border Logistics Express problem

Across the Taiwan Strait, in addition to a part of the mainland with warehousing enterprises, small micro-enterprises in the receipt of orders from Taiwan to send courier from the main following ways

1. Express Package Mode: The main provider for the wind speed, cross-Strait postal system

2. Micro-Trade

Express parcel is limited by the relevant regulations, there are still many categories of goods can not be sent, and relatively high courier costs, so the cross-strait micro-trade is still a lot of cross-border electricity business choice, according to Taiwan Business Weekly Report, the current micro-trade in cross-strait trade accounted for 15.6%, but small trade because of the complex goods category, Still like commodity classification, commodity labels, commodity names, quality standards and other issues to be coordinated between the two sides to achieve consistency, to avoid or reduce the phenomenon of card clearance.

Landing Type e-commerce online shopping

And on the Cross-strait trade agreement to open the Taiwan-funded pilot holding 55% in Fujian province to establish a joint venture to obtain the ICP Certificate, Taiwan to increase to 67%, the issue of the mainland should be held more open attitude, because of the development of Cross-strait E-commerce, Taiwan after the landing, the follow-up Logistics Express, financial payments, operations management, Marketing promotion At present must rely on mainland operators to provide landing services, in addition to the increase in local jobs, but also to enable Taiwan to accelerate the integration of electric power operators operating system.

In addition to their own holding operating platform, some of the operators will still choose the way to the mainland electric business platform, such as the Day Cat Mall, Jingdong Mall, a store has a case of cooperation, but this type of electrical business has two areas in urgent need of assistance

I. Simplifying or speeding up the administrative process of Taiwan commodity access

Currently want to enter the mainland market in Taiwan goods, cosmetic products need to apply for three certificates, the entire approval process for up to eight months to one year, may not be able to obtain permission,