Analysis on the essence of marketing website

Marketing-type website construction from the http://www.aliyun.com/zixun/aggregation/37464.html "> Marketing-oriented nature of the site to analyze!" Marketing-type site is also called profit-oriented web site, automatic transaction-type site, in the construction of the site based on the introduction of automatic transaction of the new packaging concept!

One: Marketing-oriented web site construction should be oriented to network marketing

Marketing, Technology as a supplement to traditional website marketing, in addition to technical backwardness, more important is the idea, the idea behind. Web site to remember the role of network marketing, the key factor is whether to stand in the height of marketing design.

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Second: Marketing-oriented web site design should be based on user experience as the center

Potential customers come to your site, how to keep customers, how to make customers feel trust, how to stimulate customers to create the desire to buy, how to build customer loyalty ... The key factor is the site's customer experience, that is, whether the site is customer-centric, only customer-centric website, in order to finally obtain the customer's favor.

Three. Marketing Web site Construction of seven major elements:

1. The website structure flow is clear

2. Strong visual impact

3. Product display with strong sales force

4. Content with high credibility

5. Strong communication Force

6. Customer Service Sales System sound

7. Perfect and convenient website backstage!

Four: Marketing-oriented web site construction should pay attention to which level

1. Strategic demand Level

Does anyone do online marketing? How many parts of the business model do you have offline? which can be put on the network to achieve? Is the website built for the brand?

2. User Experience Level

Brand recognition, reputation and loyalty, for a marketing-oriented site for the brand to play is loyalty. Website traffic should not rely on the search engine more the better, the normal search engine should take up less than half, if 30% is directly entered the Web site, it shows that the site's loyalty is very good.

3, the level of technology implementation

Domain name preferably using the. com international top-level domain.

Databases generally have MySQL, MSSQL, access, and so on.

Code commonly used CMS, Dede, php168 and so on.

Languages generally have PHP, ASP, ASPX, JSP and so on.

Independent blog commonly used Z-blog, WordPress and so on.

The forum uses DZ, Phpwind and so on.

Mall commonly used Shopex, ecshop and so on.

4, search optimization level

Website SEO how to do? are content, links, and maintenance in place? Like the optimization of Baidu Update, Google weight, and so on, these are particularly important.

Four: Build a station box V6.0 can quickly build a marketing-oriented website

Real marketing is ubiquitous marketing! Build Station Box V6.0 unique three-station All-in-one function to let marketing everywhere!

Mobile website + Computer site + micro-letter website +app four core integration station real implementation of the website to promote the promotion of no dead end cover!

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