Analysis on the factors influencing the depth of official website access

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the Internet age, the enterprise official website as the enterprise in the Network Economy portal nature existence, is all the network marketing work stronghold and the base area, is the network promotion the starting point and the return point, simultaneously also is the flow final import point. The site itself is designed to better help companies visualize, reduce sales costs, and achieve marketing revenue, and only sites that attract and retain visitors are successful.

But in reality, with homogenization and inefficient competition intensified, the phenomenon of the network side has been common, resulting in visitors to many of the official web site visit a little, access depth is not enough. The reasons are as follows:

First, the website vision. First of all, if the Site page layout is not clear enough, beautiful, clear and unified style, can not guarantee high quality display, it is easy to make visitors have visual disorder and psychological rejection. Secondly, the website product or the service's picture and text if not very good manifests its localization or the function characteristic, can not give the visitor with the convincing feeling.

Second, the content of the website. First of all, the site's keyword settings, navigation settings, relevance, price positioning, marketing, content construction and so did not cut the target visitor's actual needs, expectations and search habits to get the visitors to resonate and stimulate their desire to buy. Second, the Web site's products or services to explain the logic is not clear enough, resulting in the site does not have enough attractions and reasons to allow visitors to stay.

Third, the website marketing. First, the customer positioning is not accurate. Visitors have their own personality characteristics and personal preferences, if the site marketing target customer base positioning is not accurate, it will not attract real potential customers to visit the site. Second, the Web site marketing model and content is not and the actual sale of the disjointed, unable to achieve "hawking unity", so that visitors can not really browse to their own content of interest. Moreover, the company has allowed the official website to pile up silently, too passive, serious homogeneity of the status quo development, so that the site can not be very good to attract the visitors have been adapted to the fragmented life.

IV. website customer service. To this step, is the prelude to a deal. If the site customer service does not give the force, not very good reception and response to the visitor's advice, feedback, and so on, can not effectively help visitors solve problems and needs, recommend the appropriate products, will lead to a total abandonment of potential customers, and all the promotional work done before will be meaningless.

To sum up, the website only completes the basic website construction and the optimization, completes the website marketing system and the customer service system construction, can truly attract and retain the visitor.

Above by the Zhengzhou website Company _ le people internet www.lzrkj.com released, reprint please indicate the source.