Analysis on the feasibility of micro-blog marketing in medical industry

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In the 2011, Weibo marketing has started to be valued and implemented in various industries, but there are few businesses that use microblogs in the healthcare industry. In the Medical Industry Network marketing competition has reached a white-hot today, if you can find a way to break through the bottleneck in the micro-blog marketing, what kind of scene will it be? Here's a little bit of my thinking about the micro-blogging marketing of the medical profession, and analyzing the feasibility of Weibo marketing.

Suitable for the development of micro-BO marketing medical institutions are:

1. Public hospitals: Public hospitals are those organized by the Government which are included in the budget management, that is, state-owned hospitals and state-financed hospitals. Because it is a state-run hospital, it occupies a great advantage in taking risks. But it must be noted that although the medical accident is not what everyone wants to see, but there is also the possibility that, in the event of a medical accident, your microblog may be submerged, this point is also suitable for the hospital.

2, the Specialized hospital: The specialized hospital refers is in certain aspect very prominent, for instance, the common eye Hospital, the oral hospital, the maternal and child health care hospital and so on. Specialist hospital in the single disease of the medical technology basically occupy the advantage, fully confident for the patient to solve in the disease of the pain (premise), can carry out micro Bo marketing.

3, the treatment of disease risk-free or less risky hospitals: with the improvement of China's economic development, people pay more and more attention to their own health, medical consumption motives show multi-level, diversified characteristics, such as beauty, plastic surgery, rehabilitation services, health counseling, family health care and so on are no medical risk or very low risk subjects. To say, there are many medical programs in the classification that have been launched in microblogging marketing and are identified directly with the V character.

How to gain audience in medical industry Weibo

Weibo marketing is the most critical element of the audience, no audience, and then exquisite marketing program can only be considered narcissistic, while the audience demands precision, which is the medical industry microblogging marketing a difficult point.

1, positioning the target crowd, first to listen. For example: A beauty organization in Suzhou, to pay attention to the audience in turn for women, Suzhou Women, Suzhou Female beauty, can expand the crowd for the Suzhou mom, Suzhou Female college students, Suzhou Women's feelings and so on.

2, listen to the target audience name Bo (certification, or a large number of fans). For example, there is a bo for the @ Suzhou Beauty Tatsu People, it is conceivable that his audience is mostly interested in Suzhou beauty, often to his microblog reply comments, can indirectly put himself in front of the target audience. The target population in Method 1 can also be found in this way.

3, the organization of free activities, public welfare activities to obtain the target audience. Take a free strategy and a public good strategy for the target audience to listen to Twitter.

The content of micro-blog marketing in medical industry

The medical profession microblogging marketing should adopt one kind of embellish thing to be silent, Yue has been the person's dissemination way, is to share the valuable content more:

1. More health knowledge of public welfare. Beauty Hospital, for example, can often release some beauty tips, tips.

2. Keep up with seasonal season. For the elderly can be issued for different seasons, health care knowledge.

3. Take the way of online diagnosis. On-line diagnosis must be realistic, the maximum for patients to solve problems, abandon the past ideas, small take big, win Word-of-mouth!

4, regular online award-winning activities, public interest activities to maximize the positive impact.

What can Weibo marketing bring to the medical profession

The medical profession Weibo marketing has the risk, carelessly may let you want to cry without the door, that we are struggling for the microblogging marketing breakthrough is for what? If it succeeds, what can it bring? I can only determine, if successful, will bring you word-of-mouth, endless Word-of-mouth, if its own reputation is very good, then your good reputation will be unlimited amplification. Have a reputation of the medical institutions, micro-bo marketing, can expand Word-of-mouth effect, is a good marketing approach.