Analysis on "The feasibility of mobile website application in Enterprise promotion"

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Looking around, the country's various industries basically have their own corporate web site, has become commonplace. However, as a mobile web site can be found in the palm of the information at any time point of aggregation, and now gradually become the major enterprises to promote the product of one of the ways. is mobile website application feasible in enterprise promotion? Alone in accordance with the wind here through the pros and cons of the application of mobile Web site in the Enterprise product promotion feasibility.

The feasibility analysis of mobile website application in Enterprise product promotion:

(1) Fast: Convenient for customers to access information at any time, more quickly than the computer.

Through the finger point, immediately into the product of their interest in the website. This speed is much faster than the computer search products online.

(2) The group is wide: the computer consumer group and the handset consumer group compare inferior a lot.

The national computer owners currently have about 400 million, while the number of mobile phone owners has reached more than 900 million. Mobile phone users than computer users more than twice times more, visible mobile phone coverage of consumer groups far more than the consumer group wide.

(3) High efficiency: At present, the major banks have opened a mobile phone online payment function, convenient for customers to buy products, directly to pay, save a lot of trouble!

The feasibility and disadvantage of mobile Web application in Enterprise product promotion:

(1) The distribution role is different, it is difficult to spread the information really.

Just said, although the national mobile phone users for more than 900 million, but the real mobile phone for the number of commercial search? Moreover, the mobile consumer groups according to the use of age, the majority of adolescents, and rural, remote areas and other consumer groups are simple mobile phone operators, and did not take the initiative to contact business information through mobile phone thinking. So even if a lot of mobile phone users, the distribution of different roles, and finally the formation of successful marketing of the consumer groups are very few.

(2) Mobile phone traffic costs are not expensive, leading to a higher threshold for promotion.

Now the cost of mobile Internet is more expensive than abroad. Do you think if a design company made a mobile phone site, which is a design case. Through the mobile phone on the internet, this is very wasteful mobile phone traffic, consumer internet costs will naturally rise, it is better to go directly to Internet cafes to find it.

(3) The use of different habits, resulting in the spread of information recipients uneven, it is difficult to form accurate marketing.

I bought a mobile phone, is entertainment, such as hanging a QQ chat, hair Tencent Weibo, into the SNS community interaction, and so on, the role of differences, levels of differences, and ultimately led to the use of mobile phone web site marketing effect of the difference.

(4) 3G network is not enough popularity, customer experience problem.

3G Network is not enough to popularize, many Internet users are using 2G network, resulting in mobile web site open very slowly, the user experience is bad. Imagine who's going to use a mobile phone to search for business information?

Mobile Web site in the enterprise promotion of the application, currently alone in accordance with the wind feel not yet. If one day 3G network as popular as the telephone, the state of the 3G network tariff down, then believe that the near future must be the world of handheld mobile phone! This article comes from the Beijing website Optimization Technology Research Center (www.seo0359.com) editor alone in accordance with the wind. If reproduced, please keep the original link address! Would you like to have a face-to-face interaction with the Internet celebrity? Please join the Internet Elite Group: 76933546. Here alone in accordance with the wind invites the vast number of well-known webmaster to join!