Analysis on the flat site of Staples

American Staples (Staples) company is the world's pre-eminent office supplies company, in 2004, Staples came to China.

The image below is Staples's English station homepage.

The image below is Staples's Chinese station homepage.

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; A few days ago, Staples announced to launch a website specially designed for the tablet computer user, the user who uses the tablet computer to log on the Staples.com website will automatically jump to its tablet site, the domain name will be t.staples.com.

On a flat-panel site, consumers can quickly navigate to popular product categories by clicking on large, visual images or Pull-down menus, and clicking on a large area so that the finger-fat consumers won't be wrong about the options they don't want. There are three other classes that are most visually processed at the site, which are the core products of staples: ink/toner, paper/notebook/newspaper stickers, Adhesives/Folders/Notepad. Consumers can see more subcategories to optimize their search as long as they click on a category of images.

When the tablet's touchscreen keyboard expands, most of it takes up half of the screen, which is designed to avoid the hassle of input, so consumers can navigate the site without a keyboard.

Consumers who use the tablet site can also find products quickly by "hot deals" tags or by clicking on weekly promotional ads, and if they add Staples's loyalty program, they can also check how many points they have left to use.

Staples's site was developed by mobile technology provider Skava, Staples said they had done consumer research and now it is time to launch a separate site for tablet users.

In addition to the flat site, Staples has optimized a website for smartphone user users, optimized applications for iphone and Android users, and is planning to open an E-commerce innovation Center in Cambridge (Commerce Innovation Center). Organize a team dedicated to designing and developing e-business tools and functions to better serve staples customers.

Staples ranked 2nd in the 500 strong internet retail guide. At the annual Internet Retail conference in Chicago in 2012, Brian Tilzer, Staples's vice president for commerce, will give a speech on their mobile strategy.