Analysis on the importance of outside chain construction of SEO under new situation

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Since Baidu in 2013 on SEO optimization algorithm frequently upgraded, let more and more webmaster feel now to engage in the chain optimization of cost-effective greatly reduced, in addition to high-quality content as a supplement, but also a large amount of money into the high weight of the site, and these sites and their own site has a certain degree of relevance, The channel is also to have a certain degree of relevance, and the role of the chain is weakened, but also must have anchor text outside the chain or hypertext chain, these optimization rules of change, it does make a lot of webmaster external chain building a headache.

Originally many stationmaster just go to the forum to mix an account, sign a website's outside chain name, then in the major forums to reply to other people's posts, you can get a good number of outside the chain, or to other people's blog posted outside the chain, these free feast now although also can eat, but for Baidu such outside the chain of construction is equal to No, Even will bring a reaction to the site, so many owners can only return to the second, the choice of links and investment in a small amount of money to other sites to send a soft text, but the effect is not obvious.

This is not to say SEO optimization outside the chain of construction is not important? To know that the requirements of Baidu's external chain has not only become higher, but also the external chain in the distribution of the weight of the site is also weakened, and now more attention to the site's stickiness, bounce rate and conversion rate and content quality and other elements, as well as the structure of the site, The site's internal chain is smooth and so on, the weight distribution outside the chain is basically weakened by more than 20%, but even so, outside the chain in the site optimization still occupy a lot of position, because even if it is weakened by 20%. Then the overall site outside the chain weight is still quite high.

Since the site is so important outside the chain, so difficult and so high, then how to better do the outside of the chain of the site? I think that if we can find a way to get the opportunity, for example, we could go to A5 or Chinaz and Eric, Donews Web site to contribute, Of course, if you write the manuscript quality is passable, writing content has its own point of view, but also can attract other readers, generally can be passed, and the end of these contributions can also be your website name, although these sites through the text chain, but these sites are very high reprint, And after the transfer of the chain will be translated into hypertext or anchor text, which is very helpful to the construction of the website.

Of course, there are some ways to invest a little money to carry out the chain construction, this approach has two kinds, a choice of professional outside the chain construction company, their resources are very rich, of course, the premise of the selection of the chain construction company must have a certain authority, A5 has such a chain of services, in the price also has a certain advantage, The quality of the key resources is quite high, this is the key, if you choose some of the chain construction companies, to give you the site has been k, or the existence of malicious optimization phenomenon, then for your site often has the disadvantage of no benefit.

In addition, you can ask a professional writer or yourself to write high-quality soft text, soft content and you promote the site has a very close relationship, but also the guidance of the site to have relevance, the site also has to be relevant, and the launch of the site channel also has a higher weight, in this context can play the role of soft outside the chain, The other choice of the website platform to have a certain reprint, can attract others to reprint, but also can launch a number of site brands, thus forming a hype effect, of course, such input will be higher.

In short, the current SEO optimization of the outside chain construction is also very important, so important can not give up, otherwise you will lose at the starting line, so want to engage in Web site success, not innovative ideas, do not change the concept of operation will certainly be eliminated by competitors. This article has Guangzhou Talent Network www.gzrencai.com starting A5, reprint please keep the source of the link, thank you for your cooperation!