Analysis on the influence factors of website Trust degree

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Site Trust is a site ranking factor, relative to the PR, site Trust is a more abstract aspect, and there is no accurate division. But the importance of Web site trust is beyond doubt, for example, if the Zhengzhou network promotion sent an article about the electricity quotient, by some well-known website reprint, may cause my article in the rank inferior to those well-known website, but also may be mistakenly thinks is reproduces them, then will appear after collects again disappears the phenomenon. Zhengzhou network promotion that this phenomenon is not only the weight of the site, but also related to site visibility, authority and other sites trust.

The influence factor analysis of website Trust degree:

First, the website domain name correlation

Website Domain name Trust degree is one aspect of the website Trust degree, its influence factor mainly is domain name's age, domain name history record, domain name all transforms and so on aspect

Two, the website belongs to the related

Site is the origin of the site, if the government to create a new website or Sina and other well-known enterprises to create a new site, then I think such a site in the visibility, authority and other new stations higher, may make the site included, ranking very good.

Third, the site records related

The record of China's unique, but this although the site trust is a certain impact, but the impact is not large, in the Search keyword home rankings, is the record of the majority of the site, but did not record or have.

IV. Website Certification Related

Through the website "Trusted Authentication", with the increase of the site fraud, the site trusted certification has gradually been valued by everyone, like the previous micro-BO real-name certification, certification has been a major trend, including the Zhengzhou network to promote in some websites registered post, but also need mobile phone registration certification, I remember last year when I took some website certification services to promote the phone.

"Trusted Website" Authentication Service (site Guardian) is the third party authoritative service which is issued by the China Internet Network Information Center (CNNIC) to verify the real identity of the website. It is through the domain name registration information, the website information and enterprise business or institution organization information carries on the rigorous interactive audit to authenticate the website true information, and uses the advanced Trojan scanning technology to help the website to understand own security situation, is China millions of website "The credible identity card"

V. Website content

Information, news class site credibility and authority is higher than most sites, this is the content of the site decision.

VI. website Customer Related

This involves a lot of content, the overall profile is a high degree of customer experience, a large number of fixed customer access, search engine is for customer service, so it will have an impact on the trust of the site.

VII. website Links

Divided into two parts, one is the station is dead link, link direction and so on. Another is outside the station, the wide range of links, whether it is recommended by well-known sites, whether the directory site included, whether the navigation site links.

The above is the Zhengzhou network to promote the trust of the site some views, in general, site trust may be affected by some innate, but the acquired factors are equally important. Search engine for the directory site to vote very seriously, given a high weight, we may wish to do some more well-known catalogue included.

Article Author: Linan

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