Analysis on the key points of domain name selection based on user experience and website optimization

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If you want to now Google or Baidu above, to get a more ideal ranking, domain name selection will no longer be a casual thing, and "Baidu Webmaster Club Search Engine Optimization Guide," the release, more we indicate the direction of the site domain name choice. In fact, whether the guide is published or not, simply from the user experience point of view, the site domain name in the entire site construction, optimization and marketing in the importance of the later is self-evident. What kind of domain name is a good domain name? Shanghai Pilotage Technology, a six-year Shanghai Web site construction and internet marketing experience of the network company, after a comprehensive comparison that: good domain name with a good user experience, convenient search engine crawl, good domain name balance optimization rankings, promotion, and the latter part of the internet marketing.

One, short easy to remember is the first point of domain name choice

The shorter the domain name the more easy to remember, but now the problem is that the Internet after more than 10 years of development, many five letters below the domain name, it seems difficult to register to. Our suggestion is that the domain name is easy to remember when the first principle, the domain name choice should be based on the user easy to remember, and then as short as possible. such as a good English word, a good Hanyu Pinyin and so on. Since the development of the domain name registration characters have English letters, Arabic numerals and "-" connection characters, many people in order to patchwork domain names, the two or three combinations. We think that this approach is not convenient for users to remember, and not convenient search engine identification, is not the ideal way to choose.

Subject relevance is the key of domain name selection

Many people in the register domain name is, the first consideration is the name of their company into the domain name inside. This idea and practice is understandable, but it is not the best choice from the perspective of website optimization and user experience. Unless you are a big business or a well-known brand, our advice is to, as far as possible, the products you run, the business you run to name the domain name. For example, our company's main web site construction site domain name, even the general visitors to see it is easy to know, this is a website construction or network company.

Third, a good domain name category will be more conducive to improve the effect of optimization

Constantly someone to say, from the domain name to get the proportion of weight, from big to small order is: Gov domain name, edu domain name, org domain name, com domain name, CN domain name, net domain name and so on. This kind of speech has a long history, it does have some truth. But Shanghai website Construction company pilotage Technology, but that the domain name of the main body of choice should be related to their own site, if you are a very strong business atmosphere of the site, is the use of gov or edu domain name, the weight of the search is not necessarily high, and the user experience is not good. Because the general people know Gov is the government domain name, EDU is the education organization domain name, the customer opens the website to discover is an ordinary business or enterprise site How will feel? If you are an ordinary enterprise, then we strongly recommend that you choose a COM domain name or CN domain name.

Four, the domain name chooses to consider the user's usage habit

The most successful thing about Microsoft is that he has changed the habits of hundreds of millions of users around the world through Windows software, rather than how much money he earns, how many jobs he has worked, how much charity he has done. From a certain point of view, changing user habits is the most difficult thing, Jinshan WPS for the struggle for the new year, although he is free always, but the real reason for Microsoft Office is also so. There are a lot of similar examples, Google search lost Baidu's reason, perhaps Baidu preconceived idea has played a decisive factor; MSN struggling for several years, the slightest difficulty to shake the half of QQ, the problem is also out of the customer use habits above.

The latest data tell us that the COM domain name has occupied 85% of China's market share, coupled with cnnic continuous ventilation led to a short-lived CN domain name. We have no reason to register the domain name, do not first consider the COM domain name.

V. Look as long as possible to prevent your domain name from being stolen

This point of view, the author in the last few days the author of the "domain name potential risks should be caused by small and medium-sized enterprises to pay attention to" published in Admin5, because years of experience tells us that many small and medium-sized enterprises Copyright awareness is very weak. In addition, some small companies themselves in the Internet marketing budget is only a handful, so it is easy to be in the domain name by competitors. We still suggest that, whether the enterprise or the individual in the registration domain name, as far as possible the same subject of the main categories of domain names, such as com/cn/com.cn/, and so on registered together. If you are really a person with ulterior motives to register, injury or yourself. In the domain name registration, we found that some of the Taiwan-funded enterprises in Shanghai or because of the forecast, our several Taiwanese customers are active to request the main domain name together to register.

In the whole chain of internet marketing, domain name selection is only a very small link, and its cost is relatively minimal. But this does not mean that the choice of domain name is not important, on the contrary is the domain name is very important and important aspect. We know that developers in the development of real estate, generally will be to the public security organs to seek a good house number, especially the more well-known property or community is so. Its purpose is not easy to remember, there is to Amoy auspicious, domain name is actually the same truth. This article by Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) original, in the spirit of sharing common progress, we will continue to write a series of related Web site optimization and internet marketing articles, published in Webmaster network Admin5, To give praise for forwarding is the greatest encouragement to our labor. It is a virtue to respect the work of the original author and to forward the copyright information without deleting it.