Analysis on the key words of Enterprise website

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An enterprise website wants to occupy a place in the search engine market, then the Enterprise website keyword Choice is very important point, chooses the good key word, not only helps the website to obtain the best rank with the least price, but also may enhance the website conversion rate, to find the most accurate customer resources, therefore, in the website optimization process, No matter how important the keyword is, it cannot be overemphasized. The author aimed at optimizing the experience of the enterprise station, put forward the individual to the Enterprise Station keyword selection process, I hope to discuss and learn together. The author according to personal experience, choose Analysis keyword Follow the following steps, the effect is very good.

First: Keywords by the user search results to determine

The keywords of enterprise website are not only determined by company and product, but also by the result of user search. Users search words, if they are related to their products, then the site should consider using these keywords.

Second: Pay attention to the principle of keyword selection

The author thinks, the enterprise station also according to own characteristic, carries on the choice of the key words, must pay attention to three aspects: 1. Give up the top hottest keywords for the time being. This is because these keywords competition is big, need the optimization time is long, but the enterprise station often cannot wait so long time to appear the effect. 2. To avoid choosing too "unpopular" keywords. This is because too unpopular keyword can not bring enough profit for the company, the value is not big. 3. Select "Just right" keyword. "Just right" keyword must be accurate reflection of your product search terms, to achieve the target keyword can highly match the company's website and products. So as to maximize profits.

Third, the Enterprise keyword collection work

The author believes that the key words to collect work also need to pay attention to three points: 1. To pay attention to search enterprise top keywords, although the choice of keywords to give up the top hot keyword, but keyword analysis and selection work must start from the search for such keywords. 2. Search for core keywords, use the search keyword tool, a step-by-step search and comparison of all core keywords. Through this work, you can verify the importance of the core keywords, but also find out whether there are more appropriate core keywords, so you can collect more Non-core keywords. 3. Search the number of Web pages using keywords and record, focus on the core key to this search, so as to analyze the number of pages using these keywords, so that these pages to analyze and understand the situation.

Part Four: Analyze the key words of the competitor's choice

This part of the work is mainly aimed at the core keywords of competitors, by searching all the core keywords have been obtained, record the top ten competitors, compared to find that their page title also contains other important keywords. Whether these keywords can be the core of their own business keywords. At the same time, evaluate the core keyword competition level, through the analysis of the core keywords in the top ten search results, to find out how many sites in the HTML page title placed other core keywords, so as to assess the competitive level of core keywords. The more the core keywords are placed, the more competitive they are, the more they need to be set according to the actual situation.

Final key keywords and non-core keywords

This is the final step, when set the core keywords and Non-core keywords, pay attention to two points: 1. Put the core keywords on the landing page, generally speaking, the home page is the best landing pages, but avoid committing to the home page as all the core keywords landing pages error. Therefore, a part of the core Keywords landing page can be designed to the corresponding product catalog page, so that the key words and products highly related to the visitors as soon as the landing page, you can see the product information search, improve the visitor one customer conversion rate. 2. At the same time to the Non-core keyword also to be attached importance to, this is based on the long tail of the construction of the theory, "long Tail Theory" tells us: the core keywords bring the flow will be less than hundreds, thousands of Non-core keywords total traffic. Therefore, keyword analysis and selection of work to the end of the core word collation into the corresponding core keywords, the formation of core keywords for the head, many non-core words for the long "tail." In the process of SEO, naturally the non-core words distributed to the corresponding landing page, on the one hand can enrich the landing page information, on the other hand, strengthen the core keywords, make landing pages easier to rank forward.

In the enterprise website construction, the keyword analysis and the choice work is the starting point of the SEO, but also is the most important work, is the most time-consuming most difficult task, therefore, stationmaster friend must be careful, in this aspect must spend a little more time and effort. Above purely personal views, I hope to learn with you, and finally, the article copyright: Guangzhou Infertility Hospital: http://www.gznxby.com/, Welcome to reprint, please reprint the time to retain the link, hand mercy, thank you!