Analysis on the market of home game machine--pillars two tiger competition

More Play network (compile/stream Sichuan maple) on the last issue for everyone to bring a foreign column editor of today's home game market situation of the brief analysis, today, small series continues to bring you the second part of the article. In this section, the author focuses on several potential factors that can affect the market trend of the future home gaming machine, especially the possible impact of new technologies such as Blu-ray and three-dimensional on future market patterns. The following is the original translation: Microsoft's Natal and Sony's move is certainly one of two important factors. Neither is likely to have a big impact on the current home gaming market in 2010 years, but they are offering high-definition game makers a chance to snatch part of their coveted market share from Nintendo. More crucially, since the launch of the Wii, High-definition television has grown so fast that players do not have to pay for additional high-definition display devices required by the Nintendo games, so in the face of the market shock of the HD consoles of the other two companies that are currently on a massive price reduction and will be added to the body-sensing technology in the future　　Nintendo is likely to be overwhelmed, and will face huge challenges even in the mainstream markets it has struggled to run for years. As I have said many times before, another constraint is software. Although Sony and Microsoft have been very aggressive in their latest PS move and Natal, there is no real heavyweight game listed, and I doubt that the first generation of software game products developed for these two platforms will bring the same market clout as the Wii QSL.　　But the two companies are likely to surprise us at the E3 show, and developers who are currently developing products for these new somatosensory control devices will bring some really shocking work to us in the second wave of product launches in 2011. One issue of concern is how the EA QSL active development team can leverage these new technologies, and they are certainly capable of developing a game that is comparable to or even beyond the Wii Fit for these two platforms. Another aspect is what manufacturers are currently trying to do, with Sony as a proxy, or with its move to compete for the existing core player market, although it is difficult because the group is generally not attracted to the body-sensing technology, but if they find a similar "kill Zone 3" (Kill Zone　　3 Such games use move is more fun and more accurate than using a handle, then perhaps such new technology will win the hearts of these players and make a big success in the market. In addition to the body-sensing control technology, Sony has made progress in two other interesting areas, potentially giving Sony a significant competitive advantage. The first is Blue-ray Blu-ray technology. The technology is controversial among gamers, but is increasingly popular as a film storage carrier. When a few years ago Blue-ray and HD-DVD to become the next generation of HD saveThe industry has been sceptical about the need to pay a heavy price to win, even though it ended up with a Blue-ray victory, but it is also likely to face the huge challenge of downloading, even if it becomes a real "successor" to the DVD format. Fortunately, the situation did not arise. Although the network download is also a very large and important market, but the reality is that the current broadband speed is not fast enough and not enough popularity, consumers to pay through the network is not fully buy, and in the DRM copyright protection, pricing mode, and so there are many problems, There is no successful way to solve these problems completely. So this brings blue-ray opportunities. Thanks to the rapid decline in the price of Blu-ray players and blue discs (which have fallen to levels similar to those of DVDs in recent months), sales in the HD format have soared.　　This is definitely a big plus for PS3, and it's starting to wonder whether Microsoft is willing to put aside its stance to launch a Blu-ray accessory for the Xbox 360 to keep it competitive in the field. Another area is difficult for Sony, especially in terms of capital investment, but it can be a tool for PS3 to compete against other rivals, 3D technology. In the film industry, there are few other topics such as 3D that diverge so much. Although Avatar has created a huge crowd of 3D movies, there are still a lot of opposing voices, and even a 3D movie will think it's just a gimmick. But not in the gaming industry.　　While there is still the sound of support and opposition, the big difference between supporters and opponents is that those who have experienced 3D games are largely impressed. Indeed, the technology is expensive, and the price of the 3D glasses needed is ridiculously high, even enough to buy a new TV. So at least for the next years time, 3D will still be a "luxury" technology. But if Sony can take the lead in increasing research and investment in this technology, allowing players to actually experience 3D games, it will allow PS3 to become a powerful platform for gaming consoles and regain the hearts of Third-party game developers who think Sony's hardware is inferior to Microsoft's. 3D technology has the potential to allow PS3 to gain a dominant position in the home gaming market.　　For those who have experienced 3D games, there is no doubt that 3D is the future of the game, even if it is only a gimmick in the film. But in terms of market differentiation, Microsoft still holds the heavyweight ace-xbox Live. Sony's PlayStation Receptacle has made great strides compared to its recent release, and its free model is a big advantage in many ways, but there is a bigger gap than its rivals. Microsoft XboxThe live design is more reasonable, the user experience is better, and many social elements are introduced, making the Xbox 360 an attractive gaming platform, allowing the player to feel like a social event even when playing a single game.　　And the use of friendship between people and family to maintain the player's loyalty to the Xbox360. Facing the mighty Nintendo, there are many Up-and-comer in the industry, perhaps the competition between Sony and Microsoft can only compete for market dick position, but whether for Microsoft and Sony, or on their platform for the survival of the game publishers and developers, this is a relationship between the future life and death of the fierce struggle. Sony used to be more of a "follower", catching up with Microsoft, but data from the first quarter showed that the situation had changed. So it may be premature to call 2010 the "Sony Year", but if Microsoft wants to stay ahead of the game, it will have to do more. Only continuous innovation in the fierce market competition in an invincible position!