Analysis on the marketing model of the popular TV programs combined with websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Swap space is a very hot TV program, especially to attract a lot of urban white-collar people to watch. The program organizes two people respectively under the guidance of the decoration designer for each other's family home decoration, many viewers are the decoration design is envy. With the popularity of the television program, the production side of the timely launch of a mall website: Love Habitat network www.haoliv.com, I think this is a very strange operation for most of the webmaster, to TV as a marketing carrier, and then through the website will realize the realization of popularity. The initiative of this model is the "Lok Feng Network" created by the program < beautiful beauty > li. Special combination of the program "female beauty" theme of the opening of the women's Cosmetics mall, we all know that such a commercial mall has been a lot of see, in the technical basic is no threshold, But Li just by the popularity of the program to do a very prosperous website.

I took a closer look at the habitat network, or found some problems, these problems for the traditional industry, it is difficult to find, but for the network industry people are more obvious:

1 The whole station is basically no SEO optimization, the title of the homepage basically does not contain keywords.

2 of the site's collection of more than 5,000, is not bad, but a long snapshot, indicating that the update is not enough law.

3 Site PR reached 4, but outside the chain look out of the basic is no system planning and construction, the home page has many export connections, but few imported.

4 site Part of the page does not point to the first link, when the user through the search into the page after the results can not return home.

5 The slide show in the home page also has a dead chain.

The above is pointed out several problems, but this TV media and network combination mode is worth learning, the popularity of television can only be achieved through the mode of television advertising to realize, but if the popularity of the introduction to the site, you can through: Sales of products, advertising integrated way to achieve profitability. From this point of view, the value of television media sometimes there are some waste, such as the exchange of space columns, so that many potential consumer groups to see their own recognition of the decoration design, but they do not want to imitate the same materials and designers, this is the market waste, so, A good model is to pass the popularity of the television to the following Web site traffic, at the same time want users to think, to provide them with a full range of decoration programs.