Analysis on the marketing promotion strategy of net sale in off-season

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In marketing, we always forecast the next year's market trend according to the data of the last few years, and then set our monthly performance target by quarterly and monthly. In some relatively fixed market, the specific trend of the market will be more fixed, for example, the author of the volume of the KTV market, there will be a more obvious peak season and the point of the off-season. Then, based on these data, we can predict what the market situation will be like in the next year, but the author is in a deep thinking, can the market be accurately predicted?

The law of uncertainty in the market

Heisenberg's Law of uncertainty, also known as "uncertainty", is a fundamental principle of quantum mechanics, which was proposed by the German physicist Heisenberg in 1927, which means that some physical quantities cannot have a definite value at the same time, and the more certain a quantity is, the greater the uncertainty of the other quantity.

So the law of uncertainty extends to some markets, and market people tend to think about a problem, why can't the market be accurately predicted as the weather forecast? In fact, this is due to the purchase behavior between different consumers in the positioning and position changes resulting in a difficult to accurately predict the market trend. After all, there are too many uncertainties in a market, there will be many changes exist, there are many unforeseeable things, so it is difficult to accurately predict.

So since the market is not measurable, then we do marketing analysis, whether to put aside the market forecasts to make plans? I can't! This is because without a certain goal plan, it is easy to enter a confused period, so here to try, there is not only a waste of time, but also the real opportunity to waste.

Finding business opportunities from identified market trends

If the market has entered the off-season from the peak season, then there will be a relatively long trend, in fact, we can look for opportunities from this trend. For example, the author of the volume of the KTV market, summer and winter promotional goals are inconsistent, in the winter, because people go out at night to be willing to decline the reason, so not as active as the summer. But this time we can turn to some more definite business opportunities, some more specific promotions.

In the peak season, due to consumer initiative, many people will take the initiative about their friends and relatives to some of the volume of KTV to play some, so it is very easy to cause no matter what the level of the volume of KTV can enjoy this wave of market growth, this time to the volume of KTV, not necessarily like singing K of the wheat PA , or like to eat buffet, or like to party, and maybe even just boring out ... But in the winter off-season, this situation will be a lot less, this time like to go to KTV is generally more Maiba and people like to go to parties, these are quality customers, their purposeful is very strong.

So how do businesses do a good job of promotional activities to attract these more purposeful consumers? In fact, we need to market people to consider the real needs of consumers: the off-season will be limited capital investment in stimulating consumer promotion is more sensible marketing methods. Then these specific promotional activities can create the following effects:

1, Word-of-mouth Establishment

and the consumer's psychological distance closer, it is easy to form word-of-mouth, through these more purposeful consumers in their circle of friends to communicate with each other, this time can create the effect of Word-of-mouth transmission.

2, Brand Building

Business brand building, not necessarily put a lot of advertising costs, and sometimes a suitable theme promotional activities, but also very good results, such as the October 31 is the Western Halloween, Guangzhou, many of the volume of KTV also held a "Halloween disguised as a ghost horse" theme activities, Then the author of Amoy K nets to help these cooperative businesses to carry out Halloween advertising, through micro-blog, micro-letter, SMS, website platform, and other aspects of integrated marketing, the relevant advertising information sent to once through the Amoy K network booking KTV Xing The hands of consumers, one can promote promotional activities for the business, At the same time let Amoy K nets this brand once again in these consumer groups in the hearts of consolidation, this is the means of stone, but also the necessary process of brand building.

3, prepare for the peak season marketing

The ultimate goal of any business is to profit, in the peak season we can enjoy and competitors to a pleasant and dripping battle, but in the off-season we should learn to accumulate strength, plowing, slowly put their own enterprise existing deficiencies to think about and reflect on, from different angles to dig deep in the enterprise at present the specific problems , and then gradually repair these defects, only their own strength has been enhanced, only enough strength in the peak season with competitors to a real battle. So, all that is done in the off-season, should be prepared for the peak season marketing, to win opponents and do homework.

Conclusion

For a market that might know about the off-season and the season, we should not overly pursue the so-called precision of the market, and set some so-called vision goals, but should be at the right time to do the right thing, in the peak season to enjoy and competitors to a fierce battle, and in the off-season, We should also repair their own various aspects of defects, so that their ability, defense, weapons and so on have a quality upgrade, so that when the next round of decisive battle arrives, there is enough level to win each other!

The author of this article: ILOVEGOKTV reproduced Please specify the source: http://jinge.taoktv.com, thank you.