Analysis on the marketing transformation of medical website

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The arrival of e-commerce era brings a new leap for many industries. With the current social progress, playing the network of people growing, and we are because of the vast space of the network, so we began to look for potential resources in the network. I have been doing medical network marketing for almost 3 years, in this three years, I learned a lot, and I am here today, just want to introduce me in this three years for the transformation of medical website marketing to make some introductions. Of course, this is only my personal insights, although I introduced only medical related, but other industries can also see some of the essence of things. Next, I will formally introduce the medical website marketing transformation related problems.

1, site positioning:

The location of a website stems from the most direct purpose, each person does the website to have own idea, or the interest also or makes money, the goal has many, but the medical website localization is not same, I personally felt has three points: one is the Word-of-mouth influence, two is the direct business information, three is the health platform synthesis. 1th, what is a concept, that is, to do the brand, to promote their own corporate culture and characteristics. The 2nd is directly related to the vast number of friends of the doubt, targeted customers to serve, to answer their existing problems. The 3rd is the health platform, that is, this is a comprehensive thing, both to promote word-of-mouth and answer doubts to provide services, but the 3rd is often the hardest to do. And we do medical transformation, must take into account these three points, because these three points directly related to our communication with customers is smooth.

2, Website planning:

Website planning, this is not a strange place for everyone, why say medical transformation directly with planning related department? I just slightly remind friends, site planning also means that your heart needs to do a website model, first you have to give their own site to the absolute positioning, and then the entire Web site framework to plan out, planning site easy , but it is difficult to do well, why the site regularly need to be revised, not only because of user search and the network itself turbulence, more is because you did not consider the very comprehensive, so that the appearance of the revision. Site planning also needs to be based on the user's habits, which is transformation.

3, Website construction:

Website construction, this is like a computer hardware, if your hardware is not good, even if someone often pay attention to you, but your roughness will only make people far view, but not close to you to understand. In the medical, the website construction is very important, because this relates directly to the user to your website own liking, we must grasp several factors: one is to seize an authoritative public embodiment, two is to grasp the color a collocation. From the 1th, we are not difficult to understand, our customers are always to a certain extent to trust you, if you can not even a little authority, how they trust you how to choose you. The color collocation is to say that the user to your site The first eye of the senses, a lot of people are perceptual, they experience your site, often at the first glance determines the attitude of your site.

4. Regional management

Area management This is an estimated few people know the term, I am here to focus on what is called regional management, because often in medical, we are to do a certain city or a province, but most still do a city, then how to let city people choose to us? Why are so many hospitals advertising on every TV station? In fact, this is also a hospital word-of-mouth promotion, which also seriously affected the site of this piece, and we do the local transformation is to a large extent by Word-of-mouth to bring us direct transformation, there is a number of local platforms with direct cooperation. Today, focus on the site itself a transformation problem, how to do transformation? We first have to do a promotion of local traffic, because we are facing the market is this city, so we must seize some of the local relevant hot words, the practice of standing group is actually a promotion of this idea, We want to collect a certain amount of local vocabulary, can be the first page, Channel page, List page, topic and content page of the way to reflect, here everyone understand, I do not need a strong introduction. Here is a transformation of the local, then the surrounding cities? We can not give up, the surrounding city is not very far, so it is likely to choose us, so we must seize every opportunity.

I'm relatively superficial and crude, but I think, there should still be a large number of friends can see a lot of things, I am also in the past few years to learn and summary, the same I also do a lot of SEO friends have exchanges, do not difficult to do the flow, but to do the direct benefits related is not easy. Therefore, we must carry on the summary and the analysis in the unceasing practice, in order to improve own operation, achieves the ultimate goal. I this person and some friends, is also more vulgar, so here still need to recommend my recent revision of the new station, www.csmaliya.com Changsha Maria Advisory Station, if there are reprinted friends, do not forget to dig well people! I am very grateful here for so long, always support me to do SEO of that group of friends , also here hope you do station or do SEO friends, I hope you adhere to their hopes, thank you!