Analysis on the meaning of "crash" of brand strategy on internet

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I don't think I need to say much about brand interpretation, we can completely from the encyclopedia, books and other media to obtain, but these literal meaning can be understood by everyone has become an important issue, because in so many years of website management, more and more feel brand not only a product, a quality index, but a life attitude.

Like Lou, a grid of well-known blogs, such as the blog has been above the traditional meaning, with their own life experience to give the brand deeper meaning of the blog, and Lou Blog "attitude than choice is more important" is clearly the essence of its blog itself.

Then you webmaster in the process of the Web site should choose their own brand strategy? or from which areas should start to deploy their own brand building? For such a problem, I think we must not be wrong, because in the Internet competition is very fierce today, the site homogenization is a trend, the site mass death is also normal, Only those websites that already own the brand will not be abandoned by everyone, and we have to pay attention to 5 aspects in the process of business, brand marketing and strategic survival is still very possible.

1 overall, Brand strategy to solve is not a two-part problem, like their current talent site, if we will be positioned in the solution to provide, then the brand marketing process will appear top-heavy, no overall control capabilities, and overall is to let us "abandon" the main business, From a big industry trend to tell about their future development.

2 long-term, brand strategy is not a day two days of things, its focus is not now, but 3 years or 5 years later, so for any one want to develop the webmaster, brand strategy is a long-term matter, if you want to make money, then your site viability will not be long.

3 orientation, as mentioned above, brand strategy is considered from a global perspective, then it determines the control of the publicity activities and controls, in other words, in the planning and promotion of concrete steps, all the specific actions should be consistent with the brand strategy.

4 system, brand promotion and related strategic development are to be promoted, tamping, protection, renewal and retreat and so on a series of links, it is a more unified whole, but also a interrelated and interactive body, transformation is from this step to ascend out of the concept.

5 innovation, innovation is definitely the eternal theme of our society, the 18-Year-old has just completed a new interpretation of the old issue of social innovation, while the Internet technology companies Apple, Samsung and Nokia, Kodak's rise and Fall is enough to prove that innovation is a company's long-term sustainable development of inexhaustible power, Of course, a website, simply imitate the brand building channels of competitors, followed by opponents guerrilla, then in a sense, we have lost the opportunity to counterattack, so every enterprise should be based on their own conditions to develop a suitable way.

In this culture is widely consumed today, brand strategy is all webmaster, and even internet technology companies to seek development of the road, otherwise, a brand-free site is like a zombie general, no user viscosity. Above from my website Yueyang talent Network www.0730job.com, welcome reprint, Thank you.