Analysis on the misunderstanding of the project Operation idea of website optimization

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Mention SEO site optimization as an SEO workers, you will think that SEO a more cumbersome work, in the operation of the project there are a lot of details we need to pay attention to, some of the misunderstanding is that we need to avoid, often in the river to go that is not wet shoes, inadvertently will appear site by K, punished the situation Because the SEO work is a use and other platform to promote the work, there are many factors are seoer you can not control, in the process of site optimization needs of everyone here at every step of the rigorous cautious line. and throughout the Web site operation because of the needs of the project operation, often the phenomenon of collective operation, this will lead to the project operation of the personnel will be different operating methods, operating ideas, some correct, some may be wrong. Operation of the idea of not unified, is not conducive to the optimization of the site, and even may appear site by K, punished phenomenon. So we are in the process of optimizing the site to achieve the unified operation of the project idea, to avoid entering the operation of the ideological misunderstanding, then what is the operation of the performance is the process of thinking misunderstanding it? And then let me combine the day-to-day work of the problems to give you an analysis of the ideological misunderstanding of the performance Hope to help you seoer to avoid entering the project operation of the ideological misunderstanding.

One, the chain for the Emperor era is history.

Many people do site optimization when easy to fall into the chain of circles, that the chain is the site optimization of everything, as long as the chain site to do a good job of natural will go up, do not know the chain for the Emperor era is history. Especially for the outside chain Commissioner and some of the first SEO industry seo birds, do not know the site optimization of the real core is what? High quality of the site layout and high-quality outside the chain is the construction can be said to be the right-hand person of the website optimization. What I want to say to the seoer here is that the chain is the key step in the site vote, but it's not the only way. It is not feasible to rely on the chain, even if the site can operate online is also short, so that the operation of the online site is very easy to be ranked fluctuations, not conducive to the stable operation of the project later, as the saying goes: "Rice is to eat a mouthful, the road is to be a step by

Second, scientific and reasonable is the best.

Many SEO webmaster in doing the site structure adjustment, always like to recommend the "latest article" list in the homepage, but also put on the site F section, they think this is conducive to search engine optimization crawl, in fact, is not. This not only is not conducive to the search engine crawl even to the website optimization or have a negative impact, why do you say so? Just one of my optimization sites, in this optimization site all of the pages have adopted a unified call to the left list function, including the News list page, News Detail Page and other single page at that time in the layout of the Web site architecture only take into account the smooth return of the page, but ignored the site page export links too much, affecting the optimization of the site. So I suggest that you seoer in the adjustment of the site structure is bound to combine the actual situation of the site to make the site layout reasonable use of the site's internal list call function, scientific and reasonable is the highest level of SEO optimization.

Third, the content of the king, leading the SEO industry.

We all know that in the process of Web site optimization, the content of the site update is very important, but often we will ignore some very important details. Not every site needs to be updated, and not every site needs to be updated every day. Now there are a lot of SEO webmaster in the Enterprise website or other small and medium-sized site optimization process, that daily update a large number of industry news is doing things, in doing optimization. There are even a lot of SEO industry leader will step into the site update error, is the so-called: "Gold without pure, no one is perfect." The seoer who have this kind of thought really should reflect deeply, update a large amount of information every day really is advantageous to website optimization? Usually search engines may be the second you update the article, the same it will be a large number of deleted in the earlier articles included. It is usually recommended to do a good job of updating the site according to the actual needs of the site, using high-quality articles to conquer the search engine.

Four, discreetly.

The site ranking volatility is engraved on the discreetly. With the major search engines frequently adjust the algorithm, resulting in a large number of optimization site fluctuations in the rankings, a lot of SEO webmaster are very tangled, why my Site content is original, my site ranking or volatility? Why is this station worse than mine, ranking in front of my site? Just asking too much. , without going into the deep analysis of the real reason for the volatility of the site? We all understand that the whole is composed of parts, resulting in web site volatility is not only the problem of search engine algorithm adjustment, mainly or the site itself is insufficient, other people's website can be ranked in front must have you have no advantage, but you did not analyze it out, So we should not only understand the phenomenon, but also see the essence through the phenomenon is the key to solve the problem. In fact, the site fluctuations are not terrible, terrible is not know to find the source of fluctuations, so that the right remedy.

The above 4 faces misunderstanding is we often commit, here give everybody to mention a wake up, hope everybody in the daily work mistakes Wuzegamin, hope everybody share common progress.

Article from Shanghai SEO company http://www.teachseo.com.cn/, reproduced please indicate the source