Analysis on the operation of business-to-business websites

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As a website operator, contact with a lot of traditional business owners, in this industry web site flooded the field of the Internet, if you can really grasp the lifeblood of the industry, the achievement of an industry platform, is a worthy of our thoughtful, often hear some bosses say, to engage in a platform, to engage in industry sites, How much industry experience, how big ambition, but really can do it? It's worth thinking about, it's worth it.

Do not say nonsense, cut to the point, hands-on operation of the platform of Business-to-business websites, so take some things and views to share with you, hope can give us a little help, the wrong place also hope that we give guidance. When we decide on the field and decide to do the platform, we must first consider the following points:

I. Industry Analysis

1, Internet environment and industry characteristics analysis

Internet big environmental impact, business-to-business type industry website development Trend, vertical subdivision of the trend of the development of the Web site will affect our platform, large environment, small environment we should be fully taken into account, followed by the analysis of industry characteristics, different industries, have different characteristics, To determine the needs of different industries and characteristics of users, only repeat the user to the characteristics of the industry to understand clearly, for us to do the platform is very favorable

2, SWTO competitive advantage and disadvantage analysis

SWTO Competitive advantage and disadvantage analysis, this I think we are not unfamiliar, understand our current industry competitor's situation, understand their strengths and weaknesses, understand each other's strengths and weaknesses, only full play to our advantage, to avoid our disadvantage, so that we can better do their own platform

3, User Group analysis

User group analysis let alone our site's direct target user group is what, their user habits and characteristics, their demand point is what, only clear these, we can really grasp the users of our industry, to the industry users, our target customer groups to provide the corresponding Business-to-business industry website services

4, Industry resources analysis

Industry resource analysis, contact with many traditional business owners, fully realize the importance of industry resources, not to say that there must be industry resources to do it, but relatively sufficient industry resources than no industry resources to do more easily successful, without industry resources, the most important is how to find our industry resources, The same reason, if there are industry resources, can not make good use of, as is in vain, the full use of their own industry resources, industry customers, to maximize the value of our platform to reflect the advantages of the

Second, the profit model and the core value point

1. Profit model

Often hear people talking about the profit model, we all know the business type of the industry Web site profit model, advertising, membership, information fees, industry data industry reports are familiar with the Web site profit model, although the model knows, but the real can do, is more difficult things, We need to do the location of the website before we do the pattern. Do what kind of station, how to do, users are in what, what they want, corresponding to these things we analyze thoroughly, in fact, our basic profit model came out, why business-to-business type of the industry site will be these several models, It is because we are facing the customer group their needs, their characteristics are there, so we will propose membership and advertising services, or related value-added services.

2. Core service point and core value

Core service point and core value refers to what it is, we all know that now basically every field in each industry basically has a relatively mature industry site, or relatively successful operation of the industry site, we again to do this industry platform, with what other people's website competition? That is embodied in our core services and core values, Our real core point is that, often this is the hardest.

Iii. team formation and operation strategy

1, Team formation

A good profit model, a good innovation, no team, no talent to operate, nothing is false, so our team formation is also quite important, an industry platform, very need for the site operation of the talent, from the management level to the staff level, are very important, we need to have a clear division of operations personnel, Clear management system and assessment system, clear objectives and direction, give full play to the team's ability to operate, the site at different stages of operation, we need to equip different operators, different job focus, these details will affect the long-term development of our website

2. Operation Strategy and plan

The website operation strategy and the plan, does not have the clear goal, the clear development direction and the plan, the normal operation strategy Platform road will be difficult to walk, completes the short term long-term plan, and insists executes, the real-time monitoring, the unceasing adjustment, these are the platform operation Essential thing

3. Promotion plan and Means

Publicity programmes and means, we all know the means to promote, but we tend to do miscellaneous and not fine, promote a lot of means, but only suitable for their own platform to promote the way and means is the best, formulate a good promotion plan, distribution Commissioner to do, real-time monitoring the effect of promotion, continuous improvement, Greater promotion of the effect, this is a complex and long-term things for us, but also a very test of human things

Iv. Capital investment and brand effect

1. Capital investment

If you think tens of thousands of bucks can make a platform bigger and stronger, it is impossible, the strong support of the funds is our site to long-term development and growth of a prerequisite, now the Internet is not a can rely on a creative, can take the limelight of the Times, so a certain amount of capital investment is necessary, Do a good job of preparation, effective investment, maximize the value of capital investment, this is what we need to consider, frankly speaking is to spend the least money, to make the greatest effect, is to direct input to produce results, or through investment to build brand ....

2, Brand effect and Word-of-mouth publicity

Brand deeply rooted, word-of-mouth propaganda, good website services, to meet the needs of industry customers platform can win a good reputation, have characteristics of the website service, can effectively brand the hearts of the public, word of mouth

Business-to-business Type Industry website success needs to be noted

1. Remember that time is money

2, keep in mind the site positioning, the establishment of the site long-term and short-term business objectives.

3, the establishment of orderly smooth web site operation mechanism.

4, the practical integration of enterprise resources.

5, the website platform construction and the website brand Promotion intensive cultivation, strengthens the process Control!

6. Grasping the core talents of manager level.

7, website sales will always be the most important, find suitable for the status of the site sales methods.

8. Executive Power

Above is a number of personal business experience of Business-to-business website to share the discussion, hope can give you a little help, you can always pay attention to my microblog: Http://t.sina.com.cn/wanglouxiaoyu network leakage small fish, often communicate, together with growth and progress, Thank you!!