Analysis on the operation of "fermentation website"

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When you are walking in the street, suddenly, you are surrounded by a group of people, three floors, three layers outside, how would you feel? wondering? proud? Blood bursts or stride? If you change to a Web site, even the site is not counted, a blog or Web page, if the crowd of onlookers to change the instantaneous flow. I call this kind of website "ferment class website". The use of accidental events, with the help of blind herd sentiment, attracted a large number of users of the site. This kind of website is very special, it is worth to think about. In the history of China's Internet sites, they are exceptional.

One or two cases of "ferment type website"

Anti-cnn

In 2008, during the Olympic torch relay in Beijing, a series of unpleasant events took place when the torch was passed abroad, but the reports of these events, foreign first-class media is not too objective, thus, the national mood was ignited in an instant. ANTI-CNN website Instant fire. The site is merely compiling some of the foreign media's distorted coverage of the incident, but with the help of the event, coupled with the official media's endorsement of the site, and citing the source, anti-cnn the highest traffic even to the server unbearable, and a large number of users free of charge for the site compiled overseas media related reports. But the end of the Olympic torch relay, website traffic and user speed loss. Of course, the founder of the site Rao also widely recognized.

Throw out the window

For about 2011 years, food safety has become a hot topic for all of us, so that we are worried about the daily need to cram into our mouths. In this kind of national sentiment, Fudan Postgraduate Heng in Renren called on everyone to build a food safety database, in short, it is to think of the unsafe food information into the database, and then realize the sharing of information. The data is growing, out of the need for sharing, throwing out the window of the Web site was born. Instantly, the site gained a lot of attention from the crowd, pouring in huge traffic. However, with everyone's indifference to food safety, the site's attention is gradually reduced.

In addition to this very distinctive characteristics of the "fermentation class site" outside. Accidental events resulting in the multiplication of web site traffic is not uncommon, in military websites, political class sites, a picture or a piece of information browsing volume may be the site a week or one months of traffic.

Inspection of this type of Web site traffic, we will find that its flow changes in the form of roller-style. The incident arose, the user mood was ignited, the flow was greatly increased, the incident faded, the flow rate was greatly reduced, even nothing. Like a piece of dough added to the yeast, the instant volume doubled, but the real material is not much. Getting a "fermentation site" is fortunate, but running a "fermentation site" is also unfortunate. Because "fermentation class website" operation is difficult.

"Ferment class Website" Operation problem and crack method

How to become a corporate operation from a single fight

"Ferment class website" appearance, have contingency. By observing, we will find that most of the founders of this kind of website are individuals, because this kind of website needs to do is to make a platform for the emotion vent. When we are in a passionate mood, we go straight to the core, not the outside. Therefore, we can find, whether it is thrown out of the window or at the time of the ANTI-CNN, the site is not beautiful, even to say that there is no aesthetic perspective on the construction of the site. Because the art and other technical posts have been abandoned, only need a framework, so a person can bear. But after the site attracted a lot of traffic, one's strength is clearly not enough, need others to help. This kind of website when needs the person to help, the first thought is the user's free contribution, but this certainly is not sustainable. Therefore, "fermentation site" in the possession of a certain user, to quickly turn into a corporate operation, can no longer rely on a person's singles alone.

How to retain users and create content

The more intense the emotion, the shorter the duration. Therefore, the "fermentation site" can be sustained to maintain the passion of the user, or gradually the user's emotions to the rational peace and direction. The former is almost impossible. Therefore, the "fermentation site" most of the choice is the latter, anti-cnn into the April after the community, gradually online some of the literature, talk, rural, public welfare and other content, the operator is very clear: the enthusiasm is bound to dry up, but the peace can be long. Of course, in this process, there will be the loss of users, this is inevitable.

How to get financial resources and money

The ANTI-CNN attracted venture capital after a big burst of traffic. Throw out the window also has the venture capital to enter. Looks like "ferment class website" absorbs the gold aspect, has its superiority. But because of "ferment class website" organization new, the resource is bursting, so the operator in the use of money, often appear very clumsy. In particular, the differences between the site operators and the founder, will waste opportunities and funds. This contradiction was revealed in the operation of the community in the April. Money is far more difficult than making money, because once the money is in the wrong direction, it breaks his own coffers.

In short, "fermentation site" seemingly can not be asked, in fact, only from the operational point of view, "fermentation site" is the immediate scenery, but the bitterness behind no one knows.

This article by the Enterprise website constructs the square Dimensional network http://www.580jz.net/original, reprint please indicate the source.