Analysis on the optimization techniques of website keywords

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To build a website, the first question is the location of the site and how to optimize.

Site positioning is not within the scope of this discussion, focusing on how the site optimization, and related to the optimization of the site, we can not avoid talking about how to optimize the keyword. After correctly optimized keyword, can bring unexpected effect to the site. Keyword optimization techniques, many people have a set, but not all can have a clear understanding. How do you optimize keywords? Let's talk about it!

The first is how to define keywords:

Keyword definition, we have to use tools to analyze, in the end what kind of keywords most users pay attention to.

What tools do we use?-------Yes, Baidu Index analysis tool.

Baidu Index analysis tools, can be the current user's search status at a glance, the user's use habits, user preferences, users of the key words of concern trends, these will be selected as an important reference to the keyword. As an important indicator of hot trend analysis, let's look at how to select keywords.

Open Baidu Index Analysis tool link http://index.baidu.com will site positioning into the word Input index bar after we get the current word of the day users search number, generally less than 300 below, we define as unpopular keyword, above 1000, we define as hot keyword. At this point, we can see the search results below the Baidu provides some of the relevant index of synonyms, from these indices can be seen, which is what we want to cut, which words have a large number of user search, which words can be used as a primary keyword, which can be used as a secondary key word. This extracts the keywords as an alternative.

Keyword selection tips: Unless you have a strong professional team, unless you have a large number of reserve funds in hand, otherwise the keyword choice, we try to avoid the hot keyword, so that the vision to position on the basis can be achieved.

We will hand in the spare keyword to filter 10~15 around, which adds a hot keyword. We divided the keywords into 2 groups, a group for the home page, a group for the level two directory, why do so, because in the current form, most of the main site flow or from the long tail keyword, so must choose this path.

The key words of the homepage do not stack, the keyword is 5 good, the last one for the hot keyword, as the future Foundation solid after the breakthrough preparation. The remaining 5 are dispersed as long tails in a level two directory, each with a 2~3, each page with a keyword link at the bottom.

Second: How to distribute the keywords

Some people say that the key word to 3%~8% is good, I think the 4%~6% more reasonable. Keywords don't get together, try to spread out.

Here, the title of the page, keywords, description is the existence of a keyword, then, please remember that the picture description must add the relevant words, and then pay special attention to, with the label, the key words in the inside, the effect is better.

Finally, to remind again, add the keyword to the bottom, do the link.

The next major task is to do a good job of the site structure and the internal and external chain and content, we have the opportunity to discuss together.

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